Carter’s Expands into Maternity Apparel with New Little Planet Mama Collection Designed for Every Stage of Motherhood
March 15 2023 - 8:00AM
Business Wire
The brand of thoughtful essentials for baby and
toddlers expands with first-ever collection for moms
Little Planet by Carter’s, the innovative brand from Carter’s,
Inc. (NYSE: CRI), announces its expansion into womenswear with its
first-ever Little Planet Mama Collection. Designed as a capsule
wardrobe for every stage of motherhood, the collection was created
to be worn during pregnancy and beyond. The Little Planet brand,
which re-launched in 2021 and extended into toddler sizing in 2022,
continues to grow to meet families wherever they are in their
parenting journey.
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Little Planet by Carter’s Mama
Collection, image courtesy of Carter’s
Developed with moms in mind, the Mama Collection includes
versatile pieces made to live in throughout every phase of
motherhood. Each style was created to be comfortable for expectant
moms, suitable for postpartum, and nursing-friendly with functional
features like pockets, snaps, and front buttons. Inspired by Little
Planet’s signature evergreen palettes and timeless aesthetic, the
thoughtfully designed, classic pieces pair core fabrics like soft
gauze and ribbed cotton with subtle patterns like classic stripes
and wildflower florals. Each item coordinates with the brand’s baby
and toddler collection, offering the perfect matching moment for
moms and their little ones.
“We celebrate moms in every stage of parenting, which is why we
created a collection that goes beyond traditional maternity wear
and focuses on classic pieces designed to be worn while pregnant,
and after,” said Carrie Andersen, Vice President of Merchandising
for Little Planet by Carter’s. “The Little Planet Mama capsule
wardrobe offers timeless essentials to last from one little one to
the next.”
The first edition of the Little Planet Mama collection includes
an assortment of classic, everyday apparel for moms ranging in size
from XS - XXL. The core collection includes:
- Midi Shirtdress – Textured cotton gauze dress is the
perfect fit for anytime. Convertible piece made to be worn as a
dress, beach summer layer, and more
- Day Out Jumpsuit –The soft cotton gauze button-front
jumpsuit makes getting ready easy for mom, with a great matching
moment with baby
- Wildflower Dress – Nursing-friendly style in textured
cotton gauze is meant to last through maternity, feeding and
after
- Do-It-All Jumpsuit – This classic, soft French terry
knit is made with simple feeding access and pockets for pacifiers
and more
- Nesting Lounge Pants – A simple, practical pant in
textured cotton gauze with an elastic, smocked waist that can be
worn above, below, or mid-bump
- Essential Tee – Super soft, ribbed cotton tee in a
maternity-friendly style that stretches to accommodate a growing
bump
- Loose-Fit Tee – Roomy, high-low style in super soft
cotton pairs perfectly with moms’ favorite leggings
- Nightgown – Stretchy ribbed cotton nightgown with front
snaps for easy nursing access no matter the time of night
The Little Planet Mama collection is available online at
ShopLittlePlanet.com and priced from $27 - $80 MSRP and expected to
grow with new pieces added later this Fall. Stay tuned for more
information from Little Planet and Carter’s by following
@LittlePlanet and @Carters on Instagram and TikTok.
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in North America
of apparel exclusively for babies and young children. The Company
owns the Carter’s and OshKosh B’gosh brands, two of the most
recognized brands in the marketplace. These brands are sold in
leading department stores, national chains, and specialty retailers
domestically and internationally. They are also sold through nearly
1,000 Company-operated stores in the United States, Canada, and
Mexico and online at www.carters.com, www.oshkosh.com,
www.cartersoshkosh.ca, and www.carters.com.mx. The Company’s Child
of Mine brand is available at Walmart, its Just One You brand is
available at Target, and its Simple Joys brand is available on
Amazon. The Company also owns Little Planet, a brand focused on
organic fabrics and sustainable materials, and Skip Hop, a global
lifestyle brand for families with young children. Carter’s, Inc. is
headquartered in Atlanta, Georgia. Additional information may be
found at www.carters.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230314006037/en/
Lindsay Rider Senior Director, Public Affairs
Lindsay.Rider@carters.com
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