MIAMI, Jan. 15, 2015 /PRNewswire/ -- Carnival Cruise
Line has been ranked as the most improved U.S. brand in consumer
perception for the past year in YouGov's BrandIndex Buzz Rankings
Report, which evaluates consumer perceptions of companies across
multiple categories.
BrandIndex's rankings noted that Carnival's change in consumer
perception score for the full year 2014 was nearly double the
improvement level achieved by the company ranked second on the most
improved list.
Carnival's brand recovery has been supported by a number of new
onboard family and entertainment programs and groundbreaking
consumer initiatives. These include:
- Carnival LIVE — The introduction of this highly
successful live concert program in 2014 featured shipboard concerts
by Jennifer Hudson, Daughtry, Lady
Antebellum and others. This first-of-its-kind concert series
continues in 2015 with a diverse roster of popular music artists,
including Journey, Little Big Town and Rascal Flatts.
- Seuss at Sea — First introduced this past year and
scheduled to be rolled out fleetwide by the end of 2015, this
exclusive partnership with Dr. Seuss
Enterprises brings the beloved brand and characters to
Carnival ships while offering a variety of exciting and immersive
family experiences.
- Shore Excursion Best Price Guarantee — The only
guarantee of its kind in the cruise industry, the program provides
guests who find a lower price on a shore excursion offered by
another operator either before or during their cruise with a refund
equal to 110 percent of the difference, provided in the form of an
onboard credit.
- Great Vacation Guarantee — Renewed for 2015, the Great
Vacation Guarantee is a unique, hassle-free program that provides a
110 percent refund, complimentary transportation home and a
$100 shipboard credit for a future
cruise if guests are dissatisfied with their cruise for any reason
and notify shipboard personnel within 24 hours of departure.
- Camp Ocean — Introduced in 2014, Camp Ocean features
more than 200 fun, engaging and educational experiences in this new
marine-themed program which immerses children ages 2 to 11 in the
wonders of the oceans and features colorful, undersea-themed play
spaces.
"Over the past year, we've launched several industry-first
innovations that have been very well received by our guests and
provided an exceptional and enjoyable vacation experience for more
than four million consumers," said Jim
Berra, chief marketing officer for Carnival Cruise
Line. "Our 2014 performance in the BrandIndex Buzz Rankings
Report is an encouraging indicator of our continued growth as a
high quality, fun, reliable vacation brand."
About BrandIndex
BrandIndex continuously measures
consumers' perceptions of thousands of brands across dozens of
business sectors based on the results of more than 2.5 million
consumer interviews it conducts each year. The firm bases its buzz
measurement on whether people have heard positive or negative
things about a brand by word of mouth from friends or relatives, or
in the media.
About Carnival Cruise Line
Carnival, a unit of
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The
World's Most Popular Cruise Line®" with 24 ships operating three-
to 16-day voyages to The Bahamas,
Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Bermuda, Australia, New
Zealand and the Pacific Islands. The company currently
has two new 133,500-ton ships on order -- Carnival Vista, set to
debut in 2016, and an as-yet-unnamed vessel scheduled to enter
service in 2018.
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SOURCE Carnival Cruise Line