Care.com Predicts the Five Newest Parenting Trends (There’s One for Pet Parents Too!)
January 28 2015 - 9:02AM
Business Wire
- Today’s Families are Made Up of Drone Parents
and Foodie Babies, And They’re Seeking Sandwich Sitters and
Multilingual Nannies –
Care.com (NYSE: CRCM) (www.care.com), the world’s largest online
destination for finding and managing family care, today announced
its predictions for the newest parenting trends. On the list?
Pint-sized foodies, babysitters for both toddler and grandma, and
tech-savvy, drone parents.
“When it comes to raising their children (and their pets),
parents are using everything at their disposal, including the
latest high-tech gadgets like baby wearables and night
vision-enabled video cameras,” said Katie Bugbee, senior managing
editor and global parenting expert at Care.com. “And when today’s
technology can’t help, parents are beginning to seek support to
address specific caregiving needs and even aspirations for their
children, such as multilingual nannies to give little ones a
competitive edge over others and babysitters who have experience
dealing with food allergies.”
CARE.COM PREDICTS PARENTING TRENDS TO
WATCH
1. The Drone Parent – Raised by helicopter parents
themselves, today’s newest drone parents are more hyper-involved
and digitally present in their children’s lives than ever before.
Tech-dependent and tech-savvy, these drone parents are using
everything from GPS-enabled trackers to baby wearables to monitor
their child’s every move (and even breath!) no matter where they
are.
2. The Sandwich Sitter – With nearly half of adults
falling into the Sandwich Generation (47%) – simultaneously caring
for aging parents and children – the demand for providers who can
care for both grandma and toddler under one roof will become more
prevalent. In fact, the popularity of intergenerational daycare
centers complete with adult care programs and child activities has
steadily been rising over the past 20 years.
3. Foodie Babies – Apple pear compote. Kale and sweet
potato puree. These aren’t dishes at the new “it” restaurant;
they’re what parents are serving up to their pint-sized foodies.
Plus, babysitters and nannies are increasingly expected to whip up
just-as-delicious dishes that can accommodate a variety of dietary
considerations for their little ones. According to Care.com, the
percentage of childcare jobs that mention gluten alone has
increased by 92% since 2010. And for those who can afford it, some
parents are even enrolling their nanny in cooking school to create
a menu portfolio of flavorful recipes that foster healthy eating
habits.
4. The Multilingual Nanny – Do you speak Chinese, Spanish
and English? The editors at Care.com predict that the new
must-learn language isn’t just Spanish or Chinese…it’s both! In the
rest of the world, being bilingual or trilingual isn’t a rarity,
but it is in the United States. To provide children with a
competitive edge in an increasingly shrinking global community,
parents will begin to seek multilingual nannies to help their
little ones “parler français” and “hablar español” at the ripe age
of 3. In fact, according to Care.com, the three most popular
languages that families would like their nannies to speak are
Spanish, French and Chinese, respectively.
And because pets are considered family
too…
5. The Doggie Cam – Forget nanny cams, modern-day pet
parents are leveraging technology typically marketed to parents of
human little ones for their four-legged family members. From
at-home HD cameras enabled with two-way talk and cloud recording to
camera-mounted dog harnesses to get a dog’s-eye view of life, pet
parents are keeping a watchful eye on their furry wards at
home...and on the streets.
About Care.com
Since launching in 2007, Care.com (NYSE: CRCM) has been
committed to solving the complex care challenges that impact
families, caregivers, employers, and care service companies. Today,
Care.com is the world’s largest online destination for finding and
managing family care, with 13.3 million member consumers* across 16
countries, including the US, UK, Canada and parts of Western
Europe, and approximately half a million employees of more than 150
corporate clients having access to our services. Spanning child
care to senior care, pet care, housekeeping and more, Care.com
provides a sweeping array of services for families and caregivers
to find, manage and pay for care or find employment. These include:
a comprehensive suite of safety tools and resources members may use
to help make more informed hiring decisions – such as third-party
background check services, monitored messaging, and tips on hiring
best practices; easy ways for caregivers to be paid online or via
mobile app; and household payroll and tax services provided by
Care.com HomePay. Care.com builds employers customized benefits
packages covering child care, back up care and senior care
consulting services through its Global Workplace Solutions, and
serves care businesses with marketing and recruiting support. To
further connect families, Care.com has expanded its consumer
service with its 2014 acquisition of Citrus Lane, the leading
social commerce site for moms, and its 2013 acquisition of Big
Tent, a mom-centric community platform with more than 1 million
active members. Headquartered in Waltham, Massachusetts, Care.com
has offices in Berlin, Austin, New York City and Silicon
Valley.
*As of October 2014.
Care.comJacalyn LeePublic Relations
Director917.725.3067jlee@care.com
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