Cross-discipline coalition includes
Care.com, AARP, Boston Children’s Hospital and Noted Healthcare
Advocates and Technologists
Yesterday at the AARP Family Caregiving Executive Summit 2018 in
Washington, D.C., Care.com announced the launch of The Care
Institute, an innovative initiative to develop and launch care
workforce training programs, creating new economic opportunities
and meeting the rising demand for care. The Care Institute plans to
work collaboratively with AARP, Boston Children’s Hospital and
Care.com as well as First Lady of Massachusetts Lauren Baker, noted
health care and technology executive Dr. Richard Berman, Sherri
Burke, a registered nurse and home care expert, and seasoned
business development executive Pauline Fischer, in order to fulfill
on its mission to improve the lives of caregivers and families by
helping to build a supporting care infrastructure that also
provides meaningful career opportunities.
The demand for quality care – from child care to senior care –
is soaring across the U.S. due to dramatic demographic and social
changes. The data is compelling: More than two-thirds of children
under age six do not have a stay-at-home parent; 10,000 people turn
65 daily; 90 percent of seniors want to remain in their own homes;
and more than 27 million people will require some form of paid
caregiving assistance by 2050. Despite these powerful indicators,
the nation currently lacks the projected 1.3 million additional
trained caregivers needed to meet this explosive demand. As a
result, paid care jobs -- particularly personal and home health
aides -- are projected to be the fastest growing job sector over
the next five years, outpacing all others by 500 percent and making
care a potentially potent economic catalyst.
In making the joint announcement, Sheila Lirio Marcelo, Founder,
Chairwoman and CEO of Care.com, said, “Care can either be the fuel
that propels economic growth for families, businesses and
communities or the crisis that cripples our economy. Care.com and
the coalition behind The Care Institute believe care is an economic
engine and that it is essential we train this critical workforce.
With a strong care infrastructure, we insure female participation
in the workforce, help drive corporate productivity and grow
GDP.”
Nancy LeaMond, AARP Executive Vice President and Chief Advocacy
and Engagement Officer, said, “Today, 40 million Americans provide
unpaid care to family members and friends so they can live
independently in their homes and communities. It’s a labor of love,
but it can also be a challenge. By increasing the availability of
high-quality, reliable, and affordable care workers, The Care
Institute will help make the big responsibilities of caregiving a
little bit easier. And, for some, training and guidance from The
Care Institute could turn the caregiving experience into a paid
career.”
The objective of The Care Institute is to expand access to
quality, affordable care solutions for families at every economic
level by creating a national standard for training the next
generation of care professionals.
Ms. Baker said, “Providing quality care for our loved ones is an
incredibly important piece of the puzzle for every family. I am
excited to work with the Care Institute to develop and launch care
workforce training programs that can ultimately improve the
wellbeing of families everywhere. Care training can provide good
careers for workers and vital solutions for families who need help
caring for loved ones.”
The Care Institute will partner with public, private and
nonprofit organizations to develop and launch integrated workforce
training programs that create new economic opportunities in local
communities to meet rising care needs, while reducing care costs
and improving the overall welfare of children and seniors.
Ms. Burke commented, “The graying of America creates a high
demand for home care workers. Studies have shown that older adults
prefer to stay in their homes as they age, making access to quality
in-home care essential for them to live independently. Unless we
address the shortage of trained home caregivers, we will be
ill-equipped to meet the rising demand for home care for America’s
seniors who unfortunately will potentially end up in costly
hospitals, skilled nursing facilities or retirement
facilities.”
Added Ms. Fischer, “Creating an infrastructure for workforce
training is vitally important to both caregivers and families in
need of help. I know from personal experience the challenges in
finding professional care for loved ones, young and old alike, and
I'm excited to help build a modern, tech-forward solution to this
growing need."
About The Care Institute:The Care Institute is a
non-profit corporation committed to improving the lives of families
and caregivers by providing standardized training and certification
of caregivers, creating economic growth for a new generation of
care workers. By building a trained workforce, The Care Institute
will help increase female participation in the workforce by solving
for one of the most substantial impediments to women in the
workplace, care. For more information about The Care Institute,
please visit: www.careinstitute.com.
About Care.comSince launching in 2007, Care.com (NYSE:
CRCM) has been committed to solving the complex care challenges
that impact families, caregivers, employers, and care service
companies. Today, Care.com is the world’s largest online
destination for finding and managing family care, with 15.0 million
families and 11.4 million caregivers* across more than 20
countries, including the U.S., UK, Canada and parts of Western
Europe, and approximately 1.3 million employees of corporate
clients having access to our services. Spanning child care to
senior care, pet care, housekeeping and more, Care.com provides a
sweeping array of services for families and caregivers to find,
manage and pay for care or find employment. These include: a
comprehensive suite of safety tools and resources members may use
to help make more informed hiring decisions - such as third-party
background check services, monitored messaging, and tips on hiring
best practices; easy ways for caregivers to be paid online or via
mobile app; and Care.com Benefits, including the household payroll
and tax services provided by Care.com HomePay and the Care Benefit
Bucks program, a peer-to-peer pooled, portable benefits platform
funded by household employer contributions which provides
caregivers access to professional benefits. For enterprise clients,
Care.com builds customized benefits packages covering child care,
back up care and senior care consulting services through its
Care@Work business, and serves care businesses with marketing and
recruiting support. To connect families further, Care.com acquired
community platforms Big Tent and Kinsights in 2013 and 2015,
respectively. Headquartered in Waltham, Massachusetts, Care.com has
offices in Berlin, Austin and the San Francisco Bay area.
*As of September 2017
About AARPAARP is the nation’s largest nonprofit,
nonpartisan organization dedicated to empowering Americans 50 and
older to choose how they live as they age. With nearly 38 million
members and offices in every state, the District of Columbia,
Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen
communities and advocate for what matters most to families with a
focus on health security, financial stability and personal
fulfillment. AARP also works for individuals in the marketplace by
sparking new solutions and allowing carefully chosen, high-quality
products and services to carry the AARP name. As a trusted source
for news and information, AARP produces the world’s largest
circulation publications, AARP The Magazine and AARP Bulletin. To
learn more, visit www.aarp.org or follow @AARP and @AARPadvocates
on social media.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171213005125/en/
For Care.com:Natasha Gavilanez,
781-693-1797Natasha.gavilanez@care.comFor AARP:AARP Media
RelationsGreg Phillips, 202-434-2560gphillips@aarp.org
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