CORRECTING and REPLACING GRAPHIC Apple’s iPhone 6s Topped List of Best-Selling Smartphones for 2016, IHS Markit Says
March 22 2017 - 11:17AM
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Most-shipped smartphones globally in
2016. Source: IHS Markit
The release reads:
APPLE’S IPHONE 6S TOPPED LIST OF BEST-SELLING SMARTPHONES FOR
2016, IHS MARKIT SAYS
In terms of shipments, the iPhone 6s from Apple bested all
competitors for sales in 2016, according to new analysis from IHS
Markit (Nasdaq: INFO), a world leader in critical information,
analytics and solutions.
If looking at the fourth quarter alone, the new iPhone 7 was the
2016 best-seller, followed by iPhone 7 Plus, based on research from
the IHS Markit Smartphone Shipment Database, which tracks quarterly
shipment data for more than 350 smartphone models.
Apple again has demonstrated that its new iPhones integrate
enough innovations and new features to drive sales and remain
successful in the market. The company is also capable of selling
older devices for an extended period of time. For instance, the
year-old iPhone 6s and 6s Plus were both among the most-shipped
models in 2016.
Samsung Galaxy S7 Edge and S7 ranked fifth and ninth,
respectively. Sales of these two devices have outperformed their
immediate predecessors, S6 and S6 Edge: the combined shipments of
S7 and S7 Edge in 2016 were 10 million higher than S6 and S6 Edge
over the same period.
The Note 7 recall has left S7 and S7 Edge, released in March
2016, the best flagships in the premium line-up of Samsung. Since
then, the market has seen a series of premium smartphones by other
companies. Samsung’s ability to drive the sales of older premium
devices was impressive. Aggressive promotions, which included
bundling with Gear VR, helped sales of S7 and S7 Edge.
Samsung claimed five spots out of the top 10 most-shipped
smartphones in 2016. Excluding the aforementioned S7 and S7 Edge,
the remaining three models all belong to the mid-tier J series. The
company has seen shipment unit gains in the mid to low-tier
segment, relative to 2015, due to growth in emerging markets.
Huawei, the third largest smartphone maker after Apple and
Samsung, did not have any models in the top 10 most-shipped
smartphones in 2016. Similar to Samsung, Huawei continues to
address multiple smartphone pricing segments – either with its own
Huawei-branded handsets or with those of its sub-brand, Honor. In
the premium segment, Huawei’s P9 was among its own top five
most-shipped smartphone models in 2016, performing better than
previous flagships.
Chinese manufacturer OPPO had one model on the top ten ranking.
In 2016, OPPO posted growth of 109 percent in smartphone shipments
to become the fourth largest smartphone maker in terms of unit
shipment, up from the seventh spot in 2015. Unlike Huawei, OPPO has
a smaller product portfolio and operates in fewer markets, with
more than 80 percent of the company’s 2016 shipments within its
home market of China.
About IHS Markit
(www.ihsmarkit.com)
IHS Markit (Nasdaq: INFO) is a world leader in critical
information, analytics and expertise for the major industries and
markets that drive economies worldwide. The company delivers
next-generation information, analytics and solutions to customers
in business, finance and government, improving their operational
efficiency and providing deep insights that lead to well-informed,
confident decisions. IHS Markit has more than 50,000 key business
and government customers, including 85 percent of the Fortune
Global 500 and the world's leading financial institutions.
Headquartered in London, IHS Markit is committed to sustainable,
profitable growth.
IHS Markit is a registered trademark of IHS Markit Ltd. All
other company and product names may be trademarks of their
respective owners © 2017 IHS Markit Ltd. All rights reserved.
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