As the crowd, who had been treated to almost two hours of live music by
Los Angeles culture mashers Ozomatli,
filed out of the Bowery Ballroom an hour ago attested, this year’s Bonnaroo
Music & Arts Festival is going to be bigger, better and even
more tasty. Tonight the popular music festival that Rolling Stone called
one of “50 moments that changed the history of Rock & Roll,”
announced another monumental addition to their line-up: BONNAROO
BUZZ! With this unique joint venture, Ben
& Jerry’s has once again elevated music and ice cream to another
level.
Bonnaroo
Buzz was introduced at the invite-only event to Bonnaroo fans,
Ben & Jerry’s Chunkmailers and Ozomatli mashers. The flavor concoction
contains light coffee and malt ice creams with whiskey caramel swirls
and English toffee pieces.
“To create something iconic like a Ben & Jerry’s flavor is a giant
highlight in a long list of incredible Bonnaroo moments,” says
Superfly’s Richard Goodstone. “We had a great time working with their
team to create this flavor. We think our fans are going to love it.”
Bonnaroo will donate their share of the proceeds to the Bonnaroo Works
Fund whose goal is to further the organization's community investment
and philanthropic endeavors. Since Bonnaroo’s inception, the
organization has demonstrated a strong commitment to supporting numerous
local, regional and national non-profits, with a special focus on the
Coffee County community where the festival is based.
“Having unique Scoop Shop-only flavors gives our true, die-hard fans an
exclusive treat,” said Marketing Director Dave Stever. Bonnaroo Buzz
will be available at Ben & Jerry’s Scoop Shops across the nation as well
as at the festival in Manchester, TN. “We’re going to throw an
outrageous Bonnaroo Buzz flavor release party at our Scoop Shops across
the nation on May 4th, so if you can’t make it to Bonnaroo, we’re going
to bring the ‘Roo to you!” added Stever.
For more information on Ben & Jerry’s or to find your local Scoop Shop,
visit www.benjerry.com.
To download photos of the event, visit: http://www.gettyimages.com/Search/Search.aspx?EventId=98063114
About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice
cream novelties, using high-quality ingredients including milk and cream
from family farmers who pledge not to treat their cows with the
synthetic hormone rBGH. The company states its position on rBGH on its
labels. Ben and Jerry’s products are distributed nationwide and in
selected foreign countries in supermarkets, grocery stores, convenience
stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other
venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary
of Unilever, operates its business on a three-part Mission Statement
emphasizing product quality, economic reward and a commitment to the
community. The goal of the social mission is to integrate a concern for
the community into as many day to day business operations as possible
while maintaining the product and economic missions. The move to Fair
Trade ingredients is driven by that commitment. For more visit www.benjerry.com.
About Bonnaroo
Bonnaroo was conceived in 2002 and continues to make a strong impact on
the American music industry. It has served as a launching pad for such
popular artists as Kings of Leon, Norah Jones, Jack Johnson, Robert
Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others.
A creative and cultural mega-success, Bonnaroo has also featured a
staggeringly diverse range of world-class acts such as Bob Dylan, Bruce
Springsteen and the E Street Band, Metallica, Neil Young, Radiohead,
Willie Nelson, The Police, Pearl Jam, Tom Petty, Tool, Wilco, Nine Inch
Nails, Merle Haggard, The Dave Matthews Band, James Brown, The White
Stripes, The Dead, Regina Spektor, Bon Iver, Snoop Dogg, David Byrne,
Widespread Panic, Death Cab For Cutie, Al Green, Elvis Costello, Amadou
and Mariam, Beck, Against Me!, The Black Crowes, Alison Krauss, Bright
Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars
Volta, Common, Burning Spear, the Flaming Lips, among so many others.
The festival is also starting to make quite an impact on the comedy
industry as well, as it has featured some of today’s best comedians
working today. From Chris Rock, Lewis Black, Flight of the Concords,
David Cross and Fred Armisen to Jimmy Fallon, Triumph The Insult Comic
Dog, Jim Norton, Patton Oswalt, Zach Galifianakis, Louis CK, Janeane
Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now
considered to be an essential play for every comedian both established
and on the rise.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6256068&lang=en