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Buzzworthy! Ben & Jerry's and Bonnaroo Create New Flavor

Date : 04/20/2010 @ 12:01AM
Source : Business Wire

Buzzworthy! Ben & Jerry's and Bonnaroo Create New Flavor

As the crowd, who had been treated to almost two hours of live music by Los Angeles culture mashers Ozomatli, filed out of the Bowery Ballroom an hour ago attested, this year’s Bonnaroo Music & Arts Festival is going to be bigger, better and even more tasty. Tonight the popular music festival that Rolling Stone called one of “50 moments that changed the history of Rock & Roll,” announced another monumental addition to their line-up: BONNAROO BUZZ! With this unique joint venture, Ben & Jerry’s has once again elevated music and ice cream to another level.

Bonnaroo Buzz was introduced at the invite-only event to Bonnaroo fans, Ben & Jerry’s Chunkmailers and Ozomatli mashers. The flavor concoction contains light coffee and malt ice creams with whiskey caramel swirls and English toffee pieces.

“To create something iconic like a Ben & Jerry’s flavor is a giant highlight in a long list of incredible Bonnaroo moments,” says Superfly’s Richard Goodstone. “We had a great time working with their team to create this flavor. We think our fans are going to love it.”

Bonnaroo will donate their share of the proceeds to the Bonnaroo Works Fund whose goal is to further the organization's community investment and philanthropic endeavors. Since Bonnaroo’s inception, the organization has demonstrated a strong commitment to supporting numerous local, regional and national non-profits, with a special focus on the Coffee County community where the festival is based.

“Having unique Scoop Shop-only flavors gives our true, die-hard fans an exclusive treat,” said Marketing Director Dave Stever. Bonnaroo Buzz will be available at Ben & Jerry’s Scoop Shops across the nation as well as at the festival in Manchester, TN. “We’re going to throw an outrageous Bonnaroo Buzz flavor release party at our Scoop Shops across the nation on May 4th, so if you can’t make it to Bonnaroo, we’re going to bring the ‘Roo to you!” added Stever.

For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com.

To download photos of the event, visit: http://www.gettyimages.com/Search/Search.aspx?EventId=98063114

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who pledge not to treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The move to Fair Trade ingredients is driven by that commitment. For more visit www.benjerry.com.

About Bonnaroo

Bonnaroo was conceived in 2002 and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has also featured a staggeringly diverse range of world-class acts such as Bob Dylan, Bruce Springsteen and the E Street Band, Metallica, Neil Young, Radiohead, Willie Nelson, The Police, Pearl Jam, Tom Petty, Tool, Wilco, Nine Inch Nails, Merle Haggard, The Dave Matthews Band, James Brown, The White Stripes, The Dead, Regina Spektor, Bon Iver, Snoop Dogg, David Byrne, Widespread Panic, Death Cab For Cutie, Al Green, Elvis Costello, Amadou and Mariam, Beck, Against Me!, The Black Crowes, Alison Krauss, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among so many others.

The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today’s best comedians working today. From Chris Rock, Lewis Black, Flight of the Concords, David Cross and Fred Armisen to Jimmy Fallon, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Zach Galifianakis, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6256068&lang=en



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