Borderfree Expands Global Ecommerce Platform and Services to Include More Than 220 Countries and Territories
June 17 2015 - 9:00AM
Business Wire
Global ecommerce leader adds 120 markets,
enabling retailers to easily localize the online shopping
experience for customers in long-tail markets around the world
Borderfree, a market leader in international cross-border
ecommerce solutions, today announced it has expanded its platform
to reach more than 220 countries and territories, including high
potential emerging luxury ecommerce markets. This expansion of
scope includes an additional 120 countries and 15 currencies,
maximizing global consumer reach for its clientele of leading
retailers.
Borderfree removes the barriers to international cross-border
ecommerce with proprietary technology and services that allow
retailers to easily market and sell to consumers in every corner of
the globe. Focused on increasing international sales for retailers
through a variety of channels, Borderfree’s robust capabilities
help to close the gap between U.S.- and UK-based merchants and
international shoppers, handling everything from global marketing,
website localization, compliance, multi-currency pricing, payments,
fraud management, global logistics, local market intelligence and
more.
“Ecommerce is inherently global, and we are leading the charge
to help retailers sell from anywhere to anywhere,” said Lila
Snyder, President, Global Ecommerce at Pitney Bowes Inc. “This
expansion of our platform illustrates Borderfree’s consistent
efforts to grow global awareness and sales for our retail partners,
and to position them for success in marketplaces that are on the
cusp of significant growth.”
Key emerging luxury markets Borderfree will now sell to include
Nigeria – a growing economy that could more than triple in size to
$1.6 trillion by 2030, becoming a top 20 economy, according to
McKinsey Global Institute – and Kazakhstan, which is forecasted to
reach $5 billion in ecommerce activity by the end of 2017,
according to the country’s Ministry for Transport and
Communications. Both markets offer strong opportunities for
ecommerce expansion thanks to increasing smartphone saturation and
discretionary spending.
Collectively, emerging markets like Nigeria and Kazakhstan
represent a long-tail opportunity that is expected to reach $30
trillion by 20251 in retail market share. Due to limited brand
choice and lack of access to luxury products, consumers in these
markets tend to be more receptive to shopping from international
retailers — converting at a higher rate and spending a higher
average order volume than consumers in more mainstream markets –
making it an important time for international retailers to
establish their presence.
“The long-tail market opportunity we’ve added to the Borderfree
platform presents a compelling growth opportunity retailers
wouldn’t be able to tap into on their own,” added Snyder. “We are
excited to provide our merchants with a turnkey way to reach a new
frontier of international customers that promises to continue to
grow for the foreseeable future.”
The additional countries will be available to Borderfree
customers starting in June 2015.
For more information, visit www.borderfree.com.
About Borderfree
Borderfree, a subsidiary of Pitney Bowes Inc. (NYSE: PBI), is a
market leader in global ecommerce, operating a technology and
services platform that the world’s most iconic brands rely on to
expand globally and transact with customers in more than 220
countries and territories and more than 74 currencies worldwide.
Borderfree manages all aspects of the international shopping
experience, including site localisation, multi-currency pricing,
payment processing, fraud management, landed cost calculation,
customs clearance and brokerage and global logistics services while
maintaining the integrity of our customers’ brand and the consumer
experience. Clients include Neiman Marcus, Lands’ End and Ann
Taylor. For more information, visit www.borderfree.com.
1 Internet Retailer:
https://www.internetretailer.com/commentary/2015/04/07/something-big-happening-emerging-markets
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version on businesswire.com: http://www.businesswire.com/news/home/20150617005299/en/
BorderfreeJennifer Raezer,
646-588-2731jennifer@borderfree.comorICREmily Serafin,
646-277-1245emily.serafin@icrinc.com
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