BRUSSELS, Belgium, November 24, 2015 /PRNewswire/ --
AppTweak, an App Store Optimization company empowering app
developers to gain visibility in the store, and helping companies
to lead the European market with its multilingual keyword tool, has
closed today a $500K round of funding
from Be Angels (network from Belgium) including a group of investors
operated by the international investment platform Go
Beyond,
and Media Group Rossel, an influent Belgian based media
conglomerate, marking its second round of funding in this year.
The additional funding will be used by AppTweak to expand its
sales and development team, pave the way for the integration of
additional languages and improve app store intelligence with new
features and functionality. AppTweak will also use the funding to
develop business and engineering capabilities to grow and improve
its platform, which provides an instant automated and personalized
ASO report for any app in the stores.
To equip app developers, app marketers, app market analysts and
to cater to larger accounts, the company has also developed
http://www.AppTweak.io, an API allowing a single point of access to
more than 3 million apps from both Apple App Store and Google Play
Store.
Launched in August 2014,
AppTweak's ASO platform reports 21% monthly growth in the last 13
months and now counts over 400 accounts in more than 40 countries
of which 42% are from Europe.
Currently leading the European market, AppTweak targets companies
seeking the next level of growth and innovation for their apps such
as globalization.
AppTweak provides a multilingual keyword tool based on a
homemade dictionary using native and optimized keywords in 6
different languages: English, French, Spanish, Dutch, German and
Portuguese. AppTweak is the only ASO company that provides native
keywords in several languages.
According to Forrester Research, 63% of mobile users find apps
through browsing and app store searches. Even though the app stores
are getting smarter, app discoverability remains a great challenge
to app developers, making App Store Optimization the major focus
for app companies across all app categories.
"In order to help smaller app developers struggling to get their
app known, AppTweak provides both easy-to-use and powerful weapon
to monitor, build and iterate their ASO strategy", says
Olivier Verdin, AppTweak's
co-founder. "AppTweak seeks to level the playing field by equipping
indies and small to medium-size app studio to compete with the
dominant players and help them go global in the process", he
adds.
By providing data through a single-page report with tailored,
actionable and personalized recommendations, AppTweak facilitates
the lecture and the comprehension for its users. Sensing a business
opportunity and a gap in the market, AppTweak has focused on
offering people the tools to make their app companies a success.
The majority of other ASO platforms are overwhelming for users
having no clue about ASO or lacking time to get themselves into
complex data or long competition analysis.
"Top line numbers are adding up to show the app marketplace is
maturing, creating the ideal conditions for a 'long tail' of
smaller app developers to generate significant revenues with their
apps," says Peggy Anne Salz, Top 30
Mobile Influencer and chief analyst of MobileGroove, a research and
consulting firm focused on mobile apps and business transformation
trends. "More opportunity for more app developers means more apps
and certainly more competition to get found - which is why app
store optimization will move up on the agenda as developers and
companies invest in the tools and talent to ensure their apps hit a
high rank, not end up on the heap."
"AppTweak is clearly leading the ASO competition in Europe. The simple and powerful ASO reports
helps marketers to stand out of the crowd in UK, France, Germany, Spain and Portugal. This round of funding will help
AppTweak to leverage on more languages and increase their reach on
the European market", says Claire
Munck, CEO at Be Angels.
About AppTweak
AppTweak empowers app developers and marketers with tools and
techniques to improve their app store visibility, increase app
rankings and drive organic downloads. The company, headquartered in
Brussels, Belgium and founded in
2013 by Olivier Verdin and
Sebastien Dellis, counts over 400
accounts in more than 40 countries, including Zalando, Samsung,
LinkedIn, Etsy, Merkle, RunKeeper, Reality Games, Boyaa, S4M and
more. To equip app developers to get their app discovered,
AppTweak's solutions include: App Store Optimization (ASO)
platform; Personalized and Recommended Actions; Competition
Analysis; Reviews Analysis; Analytics and Powerful Multi-Lingual
keyword tool. The company also offers Consulting Services and an
API Access.
Press Contact:
Laurie Galazzo
laurie@apptweak.com
+32-2-740-43-84