MALMÖ, Sweden, Feb. 13, 2016 /PRNewswire/ -- Good play
makes the world a better place and is essential to a child's
development. At BRIO, we believe that you are never too old to play
and grow—and the possibilities for play are endless.
Welcome to the BRIO World
Enjoy a ride into the ever expanding BRIO World—an open-ended play
system that inspires creativity with real life scenarios—both on
and off the track. Whether you are a boy or a girl, young or
old, you can let your imagination run free.
"Today's BRIO World is much more than railway," said
Michael Heun, head of product
development at BRIO. "It's a wide and diverse play system for
children to recreate the real world, including everything from
trains, cars, boats, and animals to something as spectacular as a
roller coaster."
In 2016, BRIO will offer US families more than 130 toys for
children of all ages—a wooden pull along Horse designed to
captivate toddlers as they take their first steps; a Countryside
Horse Set that welcomes both boys and girls to enjoy the magic of
play; a Remote Control Travel Train that can ride the classic
wooden rails; plus dozens more play sets that combine to offer one
delightfully immersive BRIO World.
Designed in Sweden, our
products are intended to support a child in their development. The
iconic BRIO look—simple but smart—inspires curiosity and allows a
child's imagination to run free. Because we believe that play is
universal—not gender specific—BRIO products are designed to appeal
to boys and girls alike. Our wooden toys are made of 100%
FSC®-certified wood from sustainably managed forests and are built
to last, for play experiences that grow with the child and stand
the test of time.
BRIO will showcase its 2016 lineup of playthings at the New York
International Toy Fair, Jacob Javits Center in New York, February
13 – 16. Registered media can preview the full line at booth
#2403.
New For 2016
BRIO Horse
Happy Birthday BRIO! To celebrate 130 years
we made this special pull along horse. It is inspired by the first
toy ever sold by BRIO. Simply great workmanship, simply timeless
fun.
Ages 12 months+; MSRP $24.99;
Available Now
BRIO Countryside Horse Set
Take to the country! The
wooden railway brings you over the rocks to a hidden countryside
pasture. When your horse is up for a field trip away from its
beautiful shed, give it a shower and lead it to the train. The
wagon has a perfect design for horse transport, complete with a
foldout ramp. Smooth riding, indeed.
Age 3+; MSRP $64.99; Available
now
BRIO Remote Control Travel Train
Take control and
drive safely, you have a passenger onboard! The unique controller
has easy to use reverse and stop functions, as well as two
different forward speeds, plus A&B frequencies to allow for
muliple RC trains on the same tracks. Press the buttons for light
and sound effects. Train can also be controlled with buttons on the
engine.
Ages 3+; MSRP $39.99; Available
now
About BRIO
For over a century, our driving force has
been to spread joy among children around the world. We want to
create happy childhood memories where the imagination is allowed to
flow freely. BRIO is a Swedish toy brand that creates innovative,
high-quality and well-designed, FSC®-certified (N002103) wooden
toys that give children a safe and fun play experience. The company
was founded in 1884 and is represented in over 30 countries.
To learn more, visit brio.net.
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