Avis Enhances Customers' Online Experience With New Technology
October 06 2016 - 3:07PM
Avis Car Rental has launched a new user experience platform to
provide customers with a faster, more responsive and more
personalized user experience on its flagship website, Avis.com.
Customers visiting the new Avis.com via their desktops, laptops,
smartphones or tablets will benefit from a consistent user
experience which includes modern, brighter and fresher pages that
load faster than the previous version. Pages can also be
personalized for travelers whether they are visiting the page for
the first time or are a returning customer, which makes the
reservation process even easier and more intuitive than before.
With bold, new imagery, the updated version is also more engaging
and allows customers utilizing the mobile version of the site to
“Pay Now” and save on rentals.
“The new Avis.com reflects an updated and contemporary look that
is in line with what our customers expect,” said Neal Zamore,
senior vice president, global digital experience, Avis Budget
Group. “It also enables us to personalize the entire experience for
our customers – whether they previously rented a specific vehicle
in a particular city, or came to our site for the first time from
an advertisement on a search engine. We can deliver the right
content to the right customer at the right time – and that’s
invaluable.”
The upgraded Avis.com builds upon the Company’s commitment to
put the customer first by employing the latest technology to
enhance the rental experience. In July, the Company transformed car
rental by giving travelers complete control of their experience via
their smartphone. Through the new “Avis Now” features on its mobile
app, customers can choose the exact car they want, control their
experience from start to finish and get real-time updates for peace
of mind. For more information or to make a reservation, visit
www.avis.com.
About AvisAvis Car Rental operates one of the
world’s best-known car rental brands with approximately 5,500
locations in more than 165 countries. Avis has a long history of
innovation in the car rental industry and is one of the world’s top
brands for customer loyalty. Avis is owned by Avis Budget Group,
Inc. (NASDAQ:CAR), which operates and licenses the brand throughout
the world. For more information, visit www.avis.com.
Contact:
Alice Pereira
973.496.3916
PR@avisbudget.com
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