IBC (Hall 7, Booth #J20) – Avid®
(Nasdaq:AVID) today announced that Arab Telemedia Group, an
award-winning production house based in Jordan, has embraced Avid
Everywhere™ to improve operational efficiency, handle the
challenges of working with 4K, and quickly produce a high volume of
media under tight deadlines. The new end-to-end workflow, which is
built upon the Avid MediaCentral™ Platform and includes
solutions from Avid, SGL, and Spectra Logic, enables Arab Telemedia
Group to streamline its technical operations and dramatically
increase ROI.
"Production companies like Arab Telemedia Group face
increasingly intense competition and shrinking budgets, so it is
crucial to implement cutting-edge solutions that improve
operational efficiency and enhance production quality," stated Tom
Cordiner, Vice President of International Sales at Avid. "Avid
Everywhere enables Arab Telemedia Group to streamline its
production process, integrate solutions from multiple vendors, and
deliver the highest quality content to audiences locally and
worldwide."
As a leading production house, Arab Telemedia Group produces a
high volume of content, often under intense deadlines. In the past,
fragmented technology workflows slowed turnaround times and made it
difficult to access and monetize archived media. They also needed
to begin producing content in 4K without dramatically straining
their production infrastructure.
"We are the first production house in our region to base our
workflow around 4K production and the Avid DNxHR™ codec, which
enables us to quickly adapt to the evolving requirements of high
resolution media," said Talal Awamleh, CEO of Arab Telemedia. "This
is a huge investment for a production house in this region, and it
ensures we will remain competitive for years to come."
In order to streamline and centralize its media production
processes, Arab Telemedia Group implemented advanced media
management solutions from the Avid Media Suite, including
Interplay® | Production and Interplay | Archive media asset
management systems, Interplay | Capture ingest control, and
Avid MediaCentral | UX, the cloud-based, web front-end to the
Avid MediaCentral Platform.
To effectively archive a massive volume of 4K media, Arab
Telemedia Group deployed cutting-edge media storage solutions from
the Avid Storage Suite, including multiple ISIS® shared storage
systems and AirSpeed® servers. Thanks to the openness of Avid
Everywhere, contributors throughout the organization can now
quickly access and monetize the extensive archive of valuable media
assets.
Industry-leading Media Composer® video editing software with
Avid Resolution Independence gives Arab Telemedia's creative teams
the ability to acquire, edit, and deliver content in any format and
resolution, from 4K and beyond. Media Composer's floating licensing
enables Arab Telemedia Group to easily share licenses across its
entire network and scale workgroups on demand.
In order to archive new 4K productions, plus a large amount of
older HD productions, Arab Telemedia chose a Spectra Logic T380
tape library that offers archive capability and proven integration
with Avid. SGL FlashNet fully integrates the tape archive into the
Avid workflow, providing cost-efficient and effective archiving of
4K projects. SGL's Storage Manager rules engine provides highly
sophisticated use of the archive 24/7, during a continually
changing production environment.
The new workflow gives Arab Telemedia Group a secure, reliable,
and streamlined solution that enables them to easily ingest, edit,
and distribute a high volume of 4K rushes.
About Arab Telemedia Group
Arab Telemedia Group has been in operation for more than 30
years, creating thousands of hours of original, high quality
television. In 2008, its original series Al Ijtiyah (The Invasion)
won the first Emmy award for a foreign telenovela. The group is
involved in every step of the creative and production processes,
from development and research to production and distribution. Visit
www.arabtelemedia.net
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption. Media organizations and creative
professionals use Avid solutions to create the most listened
to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, to the most
popular television shows, news programs and televised sporting
events, as well as a majority of today's most celebrated music
recordings and live concerts. Industry leading solutions include
AirSpeed®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook,
Instagram, Twitter, YouTube, LinkedIn, or subscribe
to Avid Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid DNxHR, AirSpeed, iNEWS, Interplay,
ISIS, AirSpeed, Media Composer, Pro Tools, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
CONTACT: PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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