SEATTLE, Jan. 27, 2015 /PRNewswire/ -- Sangita
Woerner has joined Alaska Airlines as vice president of marketing,
overseeing the company's strategic marketing, advertising and
branding programs.
"Sangita's deep brand expertise makes her the perfect fit as we
continue to enhance the Alaska brand our customers know and love,"
said Alaska Airlines CEO Brad
Tilden.
In her new role, Woerner will be responsible for brand strategy
and identity, advertising, media planning, initiatives targeted to
specific customer segments and credit card marketing and loyalty
programs.
Woerner has worked on brand strategy expression at well-known
brands including Dove, Suave, Degree and Seattle's Best Coffee. She most recently
served as vice president of global coffee brand management at
Starbucks Coffee Company.
"It's an incredible opportunity to join Alaska Airlines," said
Woerner. "I'm honored to be a part of this beloved brand."
She holds a Master of Business Administration from the
University of Chicago Booth School of
Business and a Bachelor of Business Administration from the
University of Michigan Ross School of
Business.
Learn more about Woerner on LinkedIn. A photo is available for
download at http://bit.ly/SangitaWoerner.
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK),
together with its partner regional airlines, serves more than 100
cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in
Customer Satisfaction Among Traditional Carriers" in the J.D. Power
North American Airline Satisfaction Study for seven consecutive
years from 2008 to 2014. Alaska Airlines' Mileage Plan also ranked
highest in the J.D. Power 2014 Airline Loyalty/Rewards Program
Satisfaction Report. For reservations, visit www.alaskaair.com. For
more news and information, visit the Alaska Airlines/Horizon Air
Newsroom at www.alaskaair.com/newsroom.
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SOURCE Alaska Airlines