Adobe and Microsoft Announce Availability of Joint Offerings to Transform Customer Experiences
March 21 2017 - 12:00AM
Business Wire
Companies Help Brands Integrate Data Across Sales, Marketing
and Services
At Adobe Summit, and building on their partnership announcement
from last September, Adobe (Nasdaq:ADBE) and Microsoft Corp.
(Nasdaq:MSFT) will announce availability of their first set of
joint solutions designed to help enterprises transform their
customer experiences [watch the keynote live stream]. Available today, these solutions will transform
cross-channel experiences and campaign orchestration using Adobe
Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. In
addition, the companies will announce they are collaborating on an
industry standard to define and unify the language for marketing,
sales and services data needed to deliver digital experiences
consistently at scale.
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“Today’s customers have high standards when it comes to brand
interactions. Enterprise companies must deliver exceptional
experiences at scale or risk losing customers to competitors,” said
Abhay Parasnis, executive vice president and CTO, Adobe. “Bringing
together Adobe’s and Microsoft’s sales, marketing and customer
intelligence solutions enables brands to better understand and
engage with their customers across all touch points.”
“We believe the combined power of our technologies will allow
enterprise businesses to harness their data in new ways, unlocking
critical business insights and actionable intelligence,” said Scott
Guthrie, executive vice president, Microsoft. “Together, we are
delivering compelling and personalized experiences that will drive
brand loyalty and growth.”
Turning Data Integration into Actionable Insights
Through new integrations announced today, businesses will now be
better able to align sales and marketing, and create compelling,
personalized and consistent experiences for their customers.
The companies today will unveil the following:
- The integration of Adobe Campaign and
Microsoft Dynamics 365 enables enterprises to compile customer
insights across various channels, creating a single view of the
customer that can be used to personalize experiences across
marketing touchpoints.
- Adobe Analytics plus Microsoft Power BI
offers increased insights across the enterprise. Brands are able to
pull behavioral data into Power BI to visualize the impact of
campaigns across segments, understand which customer touchpoints
are most effective, and turn these insights into actionable,
successful outcomes in real-time.
- Adobe Experience Manager Sites Managed
Service is now available on Microsoft Azure, letting companies
deliver personalized web experiences faster and more efficiently no
matter where their customers are. Brands can manage their web
content across any screen within Adobe Experience Manager with
lower management and resource costs.
Collaboration on an Industry Standard Data Model
Building on both companies’ strong track record in data science
and machine learning, Adobe and Microsoft are collaborating on a
semantic data model for understanding and driving real-time
customer engagement. This model will standardize how data is
structured and vastly expedite the process of gaining insights from
massive amounts of data.
This new approach is being designed in conjunction with other
industry leaders. AppDynamics, Acxiom, Dun & Bradstreet,
Qualtrics, Zendesk, [24]7 and MasterCard are participating with
Adobe and Microsoft in the development of this new data model and
are committed to building applications based on the common
language.
By providing end-to-end integration at the platform level,
customers can more easily customize their apps, capture behavioral
data within web and mobile apps, and glean insights from across
Adobe and Microsoft services as well as any platforms that support
the data model. Both companies are expected to provide an update on
the progress at Microsoft Build 2017 on May 10-12.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and
productivity company for the mobile-first, cloud-first world, and
its mission is to empower every person and every organization on
the planet to achieve more.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170320006356/en/
AdobeStefan Offermann, 408-536-4023sofferma@adobe.comorWE
Communications for MicrosoftMicrosoft Media Relations,
425-638-7777rrt@we-worldwide.com
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