Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016
September 06 2016 - 9:00AM
Business Wire
Adobe (Nasdaq:ADBE) today revealed a series of innovations
coming soon in Adobe Creative Cloud and Adobe Marketing Cloud in
advance of IBC in Amsterdam. Keeping pace with high velocity
content demands across both new and traditional platforms, Adobe
will showcase advancements in VR, 3D, motion graphics and character
animation supported by tools to deliver, measure and monetize TV
and film content across multiple screens. At IBC, Adobe will
demonstrate these advancements at Stand 7.G27 in the RAI Amsterdam
Convention Center and at over 107 partner booths from September
9-13.
This Smart News Release features multimedia.
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“Adobe is helping video creators of all kinds – from
broadcasters and big movie studios to YouTubers and brands – create
their best work,” said Bill Roberts, senior director of product
management at Adobe. “As these stories take shape, ideas need to
seamlessly move between tools, technologies and teams. Adobe’s
multiscreen solution helps media companies connect with their
audiences in a personalized way by delivering compelling
experiences and adopting immersive capabilities such as 3D, VR and
AR.”
Video editors from Hollywood to Sundance to YouTube are taking
note of Adobe Creative Cloud, most recently Disney’s Pete’s Dragon,
and through the work of next-generation creators like Smosh,
RocketJump and SoKrispyMedia. Television networks are making
history by bringing characters to life with Character Animator in
The Simpsons and Cartoon Donald Trump on The Late Show with Stephen
Colbert. Additionally, NBC Sports recently leveraged Adobe
Marketing Cloud solutions to power the digital delivery of the 2016
Rio Olympics.
"I love keeping everything under one roof. I love the idea that
it's all housed under one banner and that all the apps within Adobe
Creative Cloud can talk to each other. And for all of my future
projects I want to really explore that workflow. It's a really
exciting sphere to be working within," said David Lowery, director
of Disney’s Pete’s Dragon.
Driving the Future of VR, 3D and Animation
Expanding on the new VR features launched earlier this year,
Adobe is unveiling additional innovation in the next release of
Premiere Pro CC including auto-aware VR that seamlessly detects and
applies the correct setting to stereoscopic and monoscopic media.
Capabilities in Adobe Primetime empower media companies to capture
the full potential of VR by building sustainable businesses and
delivering premium viewing experiences. These include video
playback support, dynamic ad insertion and content protection via
Adobe’s Virtual Reality Digital Rights Management (VRDRM).
Rapidly accelerating 3D content creation, Adobe will showcase a
3D rendering engine which increases the pace and efficiency of 3D
content generation. Artists can also now create editable 3D
elements such as text and shape layers intuitively from within
After Effects CC with new Cinerender technology from MAXON. Puppet
creation and animation with Character Animator, Adobe’s popular
live motion-capture tool, will get even better with faster and
easier through integrated round-trip functionality between Adobe
Photoshop CC and Adobe Illustrator CC.
Powerful Integrated Workflows and Performance
Enhancements
With Adobe Creative Cloud, post-production teams can move freely
from application to application without interrupting the creative
flow. New features in both Creative Cloud and Marketing Cloud let
media companies and content creators engage their audiences more
effectively across any screen:
- Huge productivity gains (up to six
times faster) with Adobe Stock video are reported in a new
study by Pfeiffer Consulting, which compares using video with Adobe
Stock and other stock services.
- Performance improvements with
real-time playback in a new After Effects video preview
architecture lets users play raw footage in real-time, eliminating
the need to cache before previewing footage. GPU-accelerated
effects enable faster render compositions.
- Refined Lumetri Color tools in
Premiere Pro CC now provides HDR10 metadata support for editing and
delivering HDR10 for new HDR-enabled TVs and displays, plus
expanded support for color space metadata, providing greater
precision for delivering brilliant imagery.
- Destination Publishing to render
and share video to Behance, the world’s largest creative community,
is now possible along with YouTube, Facebook and Twitter.
- Better captions and subtitles in
Premiere Pro CC lets users easily create and fine-tune captions to
enliven silent auto-play video previews on Facebook for higher
engagement, target different languages or improve accessibility for
hearing impaired viewers.
- Actionable analytics in Adobe
Analytics for Video allows users to measure streams instead of just
video starts and stops, delivering a more comprehensive view of how
videos are consumed.
- Premium ad-supported viewing on
connected devices is now supported in Adobe Primetime, allowing
media companies to deliver quality and buffer-free experiences,
while weaving content and ads together into a single stream.
Collaboration for Connected Teams
Adobe will showcase its new hosted collaboration service, Team
Projects, to address the challenge of working with other editors
and designers across multiple projects and tools. Built on Adobe
Anywhere technology, Team Projects integrates deep collaboration
features such as version control and smart conflict resolutions and
allows editors and motion graphics artists to work simultaneously
within Adobe Premiere Pro CC, After Effects CC and Adobe Prelude
CC. Additionally, the data in Team Projects will be securely hosted
in the cloud and media files referenced by Team Projects can be
locally stored source files or shared lightweight proxies.
Videos
- Unveiling Created Connectivity –
Creative Cloud
- YouTube Live Event with Jason Levine on
September 7 from 8-9 a.m. PT
Helpful Links
- Learn more about Creative Cloud
Video
- Adobe Feature Reveal “What’s New?” and
Datasheet
- Adobe Feature Reveal Blog
- Facebook: Creative Cloud, Premiere Pro,
After Effects, CC Video & Audio
- Twitter: Creative Cloud, CC
Video & Audio, Premiere Pro, After Effects
- Blogs: Premiere Pro & Media
Encoder, After Effects, Audition, Character Animator
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160906005456/en/
AdobeMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanMargaret
Swink, 650- 762-2980margaret.swink@edelman.com
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