Adobe Unveils Breakthroughs in Video and Film Production
April 13 2016 - 12:01AM
Business Wire
Virtual Reality, Character Animation, Sound Innovation Comes
To Creative Cloud
The way consumers access and view content has undergone sweeping
changes. Media and entertainment companies, along with creative
professionals, are under increasing pressure to find new ways to
create, deliver and monetize content. They must also adapt to
rapidly evolving technology advancements, including high-resolution
capture, new delivery formats and virtual reality to name a few.
Also, enterprises are dealing with an explosion of content demands
from constituencies and need to integrate high-impact content
types, like video, into their communications strategies.
Ahead of the National Association of Broadcasters (NAB) Show
next week, Adobe (NASDAQ:ADBE) has revealed new features across its
Creative Cloud tools for video editing, motion graphics, audio and
collaboration. Media and entertainment companies are combining
these advanced content creation capabilities with Adobe Primetime
to help deliver TV and video content across screens. With Adobe’s
digital marketing tools TV networks and pay-TV providers can drive
viewer acquisition, engagement and monetization as audiences
embrace “over the top” (OTT) content via connected devices such as
Apple TV, Sony PlayStation, Roku and Microsoft Xbox. At NAB, Adobe
will demonstrate the updated tools and new workflows at booth
#SL3910, South Hall (lower) in the Las Vegas Convention Center and
at over 120 partner booths from April 18-21.
Adobe Creative Cloud video tools are becoming the go-to source
for film editors of both award-winning Hollywood and indie films.
The most recent example is Deadpool, the 20th Century FOX
blockbuster which shattered box office records. The post-production
team from Deadpool will discuss their state-of-the-art workflows
and why they chose Adobe Premiere Pro CC in a Creative Master
Series panel at NAB on April 19 from 4:15–5 p.m. PT.
Upcoming productions using Premiere Pro CC include Mindhunter,
David Fincher’s new series for Netflix, and 6 Below directed
by Scott Waugh and starring Josh Hartnett, which is currently
shooting in 6K RED and will be edited natively in Premiere Pro.
Creative Cloud video tools are also powering a new generation of
content delivered via social channels like YouTube, Facebook and
Instagram.
"The videos we make at RocketJump are pure entertainment,” said
Freddie Wong, Founder of RocketJump, the hybrid studio/production
company behind the popular RocketJump YouTube
channel with nearly 8 million subscribers and 1.3 billion
views. “We've been users of Adobe's Creative Cloud for years and
love the new features coming soon. In addition to editing native
footage in Premiere Pro and creating awesome visual effects in
After Effects, we use Photoshop for graphics, Audition to sweeten
audio, Media Encoder to export content, and now Creative Cloud
Libraries to share assets.”
Immerse Yourself In Creativity
Adobe continues to deliver technology that opens unimagined
creative opportunities for video and film production, and now,
immersive experiences. In the next release of Creative Cloud –
available in early summer – Premiere Pro CC will add new virtual
reality capabilities, including “field of view” mode for spherical
stitched media. In addition, thanks to Adobe Stock integration into
CC apps, customers are already experiencing productivity increases
of 10 times, when adding stock content into creative projects,
including video*. In the upcoming release, Adobe Stock will have
enhanced connections with CC apps and new workflows will enable
Adobe Bridge and Lightroom users to contribute to the Adobe Stock
marketplace directly from within the application.
Other feature highlights coming soon to Creative Cloud
include:
- Edit immediately during ingest
allows Premiere Pro CC users to get straight to work, while
importing their video and audio files in the background.
- Powerful proxy workflows in
Premiere Pro CC and Adobe Media Encoder CC enable users to easily
work with heavy 8K, HDR and HFR media, so editors can switch
between native and proxy formats freely – even on lightweight
machines.
- Enhanced Lumetri™ Color tools
within Premiere Pro CC adds HSL Secondaries to expand the editor’s
toolkit for making color correction and adjustment easier for all
filmmakers.
- New video and audio preview
engine in After Effects CC delivers superior playback of cached
frames for a smooth experience.
- Easier and more efficient Character
Animator includes a simplified puppet creation process that
enables users to easily tag puppet layers easily and record
multiple takes of a character’s movement. Users can animate puppets
to respond to motion and trigger animation accordingly.
- New Essential Sound panel in
Audition CC enables anyone to mix audio content for professional
results.
- Quickly find Adobe Stock assets
with new filtered search in Creative Cloud
Libraries. Licensed assets in your library are now badged for
easy identification, videos are displayed with duration and
format information, and saved videos are linked
to video previews on the Adobe Stock site.
“There’s rapid change happening in the digital landscape with
video now the fastest growing media type across social media
platforms and OTT shaking up broadcast and film,” said Bryan
Lamkin, executive vice president and general manager, Digital Media
at Adobe. “Adobe is transforming the industry with Creative Cloud
and Primetime by helping customers create beautiful content to
engage viewers and technologies that monetize content that
audiences care about.”
Helpful Links
- What’s New in Adobe Creative Cloud for
Video: Overview and Creative Cloud Blog
- Datasheet: What’s New for Adobe Video
& Audio
- Adobe at NAB: Guest Speaker Line-Up
& Booth Presentation Guide
- Facebook: Creative
Cloud, Premiere Pro, After Effects, Adobe CC Video
& Audio
- Twitter: Creative
Cloud, Premiere Pro, After Effects, Adobe CC Video
& Audio
- Blog articles: Premiere
Pro, After Effects, Audition, Adobe Media Encoder,
and Character Animator
- Benchmark Analysis: Adobe Stock and
Creative Cloud Libraries
Pricing and Availability
At NAB, Adobe is previewing the next major updates to Creative
Cloud. These updates are expected to ship in the coming months. The
company is offering Adobe Creative Cloud for U.S. $49.99 a month.
For more information, visit http://www.adobe.com/go/video.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMarissa Lee, 415-846-0957marlee@adobe.comorEdelmanFrank
Bauch, 650-762-2818frank.bauch@edelman.com
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