Adobe Photoshop Turns Twenty-Five
February 19 2015 - 12:01AM
Business Wire
A Cultural Icon, Photoshop Shapes the Way We View the
World
Adobe Photoshop, the imaging software that continues to redefine
creativity in the digital age, turns 25 today. Photoshop touches
virtually all the inspirational imagery that surrounds us: the
high-impact logo on your morning cup of coffee; the new app you
download on your iPhone; the sleek design of your running shoes;
the Hollywood blockbuster that you’ll see tonight. Photoshop
continues to blaze a trail, with amazing new features added in
every release and new mobile apps that extend the power of
Photoshop to iPhone, iPad and Android devices.
“For 25 years, Photoshop has inspired artists and designers to
craft images of stunning beauty and reality-bending creativity,”
said Shantanu Narayen, Adobe president and chief executive officer.
“From desktop publishing, to fashion photography, movie production,
website design, mobile app creation and now 3D Printing, Photoshop
continues to redefine industries and creative possibilities. And
today that Photoshop magic is available to millions of new users,
thanks to Adobe Creative Cloud.”
Photoshop is one of the most recognized software brands in the
world with tens of millions of users, and is the go-to application
for digital image manipulation across all media: from print, to
film, to the Web. Photoshop features — such as Layers, The Healing
Brush, Content Aware Fill and Camera Raw — have empowered creatives
to produce their best work. Photoshop technology is also at the
heart of Adobe Lightroom, essential software for both professional
and amateur photographers. And to meet the needs of today's visual
artists, Photoshop and Lightroom mobile apps enable creatives to
work on image files seamlessly across desktop computers, tablets
and smartphones.
Photoshop’s success helped Adobe deliver the creative industry’s
most comprehensive set of tools. No other company serves the
creative industry with such a wide range of products and services.
In addition to Photoshop, applications like Adobe Illustrator,
InDesign, Premiere Pro, After Effects, Dreamweaver and others have
pushed creativity forward, no matter what the media. And today
Adobe Creative Cloud services, such as Behance and Creative Talent
Search, are helping a new generation of creatives find a global
audience and market for their work.
The secret of Photoshop’s massive popularity has been its
constantly evolving capabilities and an incredible pipeline of deep
image science. This pipeline of innovation is now getting to
customers faster than ever before, with Photoshop and Lightroom
desktop and mobile apps constantly updated, as part of Adobe
Creative Cloud.
To celebrate this Photoshop milestone, Adobe is showcasing 25 of
the most creative visual artists under 25 who use Photoshop. To be
considered, artists upload their projects to Behance and use the
tag “Ps25Under25.” In the coming months, those selected will take
over the Photoshop Instagram handle (@Photoshop) for two weeks and
present their work for the world to see. Fredy Santiago, a 24-year
old Mexican-American artist and illustrator based in Ventura,
California will be the first to display his incredible images,
beginning today.
The company is also launching an advertising campaign, “Dream
On,” for The Academy Awards — as a tribute to 25 years of
amazing art created in Photoshop. The TV commercial includes
incredible work from Photoshop artists and iconic images from major
motion pictures that used Photoshop in the making,
including Avatar, Gone Girl, How to Train Your Dragon 2
and Shrek. The spot can be seen here.
How It All Began
In 1987, Thomas Knoll developed a pixel-imaging program called
Display. It was a simple program to showcase grayscale images on a
black-and-white monitor. However, after collaborating with his
brother, John Knoll, the two began adding features that made it
possible to process digital image files. The program eventually
caught the attention of industry influencers, and in 1989, Adobe
made the decision to license the software, naming it Photoshop and
shipping the first version in 1990.
“Adobe thought we’d sell about 500 copies of Photoshop a month,”
said Thomas Knoll, Adobe Fellow and Photoshop co-creator. “Not in
my wildest dreams did we think creatives would embrace the product
in the numbers and ways they have. It’s inspiring to see the
beautiful images our customers create, the careers Photoshop has
launched and the new uses people all over the world find for
Photoshop every day.”
Helpful Links
- Adobe Photoshop 25th Anniversary blog
post
- Thomas Knoll Q&A
- Facebook
- Twitter
- Instagram
- Google+
- YouTube
- Adobe Photoshop 25th Anniversary
b-roll
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Photoshop, Creative Cloud, Lightroom, Illustrator,
InDesign, Premiere Pro, After Effects, Dreamweaver and Behance are
either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.
Adobe Systems IncorporatedMarissa Lee,
415-832-5378marlee@adobe.comorEdelmanReagan Crossley,
650-762-2955reagan.crossley@edelman.com
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