Acxiom Expands Its Global Data Partnership with Twitter
March 05 2015 - 11:05AM
Business Wire
Twitter’s Behavior Targeting and Partner
Audiences Program to Leverage Acxiom’sThird Party Data To Power-up
Its Advertising Reach
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has expanded
its global data partnership with Twitter, the global platform for
public self-expression and conversation in real time, to augment
Twitter’s current targeting capabilities for advertising.
Twitter’s behavior targeting offers a new way to reach existing
and potential customers from audiences provided by Acxiom, in
addition to Twitter’s own data. As part of the agreement,
advertisers will now be able to select from 135 Acxiom audience
categories to define or find a group of users on Twitter –these
categories are selected by behavior, life stages, demographics and
household information, and span all industries including financial
services, retail, auto and consumer packaged goods. Infused with
Acxiom’ rich, high accuracy data, this new form of targeting,
coupled with other targeting options like interest targeting, will
result in greater marketing efficiency and more engaging brand
experiences.
For example, Twitter’s behavior targeting will enable auto
advertisers to select audiences who are in the market for a new
car, and consumer package goods companies can reach audiences who
have purchased their product category in the past. Additionally,
advertisers will be able to expand the reach of campaigns with
behavior targeting to Twitter users who align with those selected
behaviors.
“We have seen tremendous results from clients who have used
first party and Acxiom data, for targeting ad campaigns on
Twitter,” said Dana Hayes Jr., group vice president, global partner
development at Acxiom. “Behavior targeting will offer another way
for advertisers to have access to Acxiom data sets and scale, for
precisely targeting customers and prospects on Twitter.”
Acxiom is currently a Marketing Platform Partner in the tailored
audiences program, which launched last year, allowing advertisers
to match their customer lists to users on Twitter. The addition of
Twitter’s behaviors and partner audiences will further Twitter’s
reach, by providing access to Acxiom data and segmented audiences,
for use by marketers, directly through the Twitter user interface
on ads.twitter.com.
About AcxiomAcxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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