Acxiom Appoints New Leadership for Connectivity Division
September 12 2017 - 5:05PM
Business Wire
James Arra and Anneka Gupta to succeed
Travis May as co-presidents of LiveRamp
Travis May named Chief Growth Officer for
Acxiom
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced the appointments of James Arra and
Anneka Gupta as co-presidents of LiveRamp®, reporting directly to
Acxiom CEO Scott Howe. Arra and Gupta succeed Travis May who is
transitioning to the newly created role of Chief Growth Officer for
Acxiom. In this cross-divisional role, May will oversee Acxiom’s
growth strategy and support the Company’s product development and
business development efforts, reporting directly to Howe. In
addition to his new responsibilities, May will dedicate a portion
of his time to an outside business venture. These changes are
effective immediately.
Over the last several years, LiveRamp has established itself as
the leading provider of omnichannel identity resolution for the
digital marketing ecosystem. As co-president, Arra will lead the
go-to-market strategy for LiveRamp’s client verticals: brands,
agencies, data providers, platforms and publishers. Gupta will
oversee the product, engineering, marketing and general and
administrative functions. Both will focus on expanding LiveRamp’s
market reach and addressing broader market opportunities. These
appointments acknowledge the previous accomplishments of Arra and
Gupta as they drive LiveRamp’s future growth.
“Travis May has been an outstanding leader and deserves a lot of
credit for all he has accomplished as co-founder and president of
LiveRamp,” said Acxiom CEO Scott Howe. “Under his leadership,
LiveRamp transformed itself from a pioneer in data onboarding to a
leader in identity resolution at the center of much of the
innovation taking place in the marketing space today. I look
forward to working more closely with Travis to identify future
growth opportunities across the broader Acxiom portfolio.”
“At the same time, I am very excited to announce the
appointments of James Arra and Anneka Gupta as co-presidents of
LiveRamp,” continued Howe. “James and Anneka are proven leaders
with strong track records of innovation and business success. They
are the natural successors to lead this business, and I am
confident in their ability to drive LiveRamp forward.”
“I am incredibly proud of what we’ve accomplished over the past
three years since LiveRamp was acquired by Acxiom: assembling a
world-class team, creating an unrivaled network of clients and
partners, and building one of the fastest growing SaaS businesses,”
said May. “This transition takes place at a time when LiveRamp is
leading from a position of strength and is well-poised to unlock
its next leg of growth. Our foundations are solid, we remain
committed to our clients, and our optimism for the future has never
been higher. James and Anneka are true leaders and entrepreneurs
and have earned the respect of LiveRamp employees, clients and
partners. They have been instrumental to LiveRamp’s success, and I
am confident that, together, they will take the business to the
next level.”
“In my new role as Chief Growth Officer, I am extremely excited
about the impact I can have across all of Acxiom,” continued May.
“It is a new chapter for Acxiom, and we are well-positioned to
transform the industry. I look forward to working with leaders
across the organization to execute on key partnerships, product
innovations and business development opportunities to accelerate
growth.”
About James Arra
James Arra has an impressive track record of building high
performing teams and driving growth. Since joining LiveRamp in
2013, Arra has held several key leadership roles across the
business, most recently serving as its Chief Operating Officer.
Before LiveRamp, Arra was Vice President of WW Sales at TRUSTe
where he helped grow the company from less than 1,000 customers to
more than 6,000 customers in just over three years. Prior to
TRUSTe, Arra was in a sales leadership role at Vontu, a data
security company that was acquired by Symantec, and before that, he
was VP and General Manager at FreeMarkets, a publicly traded SaaS
company that merged with Ariba. Arra holds a BS in Electrical
Engineering and a minor in Quantitative Economics and Decision
Theory from University of California, San Diego.
About Anneka Gupta
Anneka Gupta is a founding member of the LiveRamp team. During
her seven-year tenure with the business, Gupta gained rich
experience across a variety of disciplines, including marketing,
recruiting, product management and software development. Most
recently, Gupta served as LiveRamp’s Chief Product Officer,
overseeing product strategy and execution. In 2016, Gupta was
recognized as a Top 10 Digital Marketing Innovator by AdAge. She
holds a BS in Mathematics and Computational Sciences from Stanford
University. In addition, in August 2017, Gupta completed the
Executive Program at the Stanford University Graduate School of
Business.
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps thousands
of clients and partners around the globe work together to create a
world where all marketing is relevant. Acxiom is a registered
trademark of Acxiom Corporation. For more information, visit
Acxiom.com.
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. IdentityLink
transforms the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company
(Nasdaq: ACXM), delivering privacy-safe solutions to market and
honoring the best practices of leading associations including the
Digital Advertising Alliance's (DAA) ICON and App Choices programs.
For more information, visit LiveRamp.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170912006708/en/
Acxiom Investor RelationsLauren Dillard,
650-372-2242investor.relations@acxiom.comGACXM
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