SAN FRANCISCO, Nov. 18, 2015 /PRNewswire/ -- Cheetah Mobile Inc.
(NYSE:CMCM), the world's top developer of mobile utility apps, with
567 million monthly active users, today announced that it's
leveraging Yahoo Inc.'s (NASDAQ:YHOO) mobile search and native
advertising platform to enhance the user experience across its
top-rated applications Clean Master, CM Security, CM Browser and CM
Locker. Thanks to the global strategic partnership, Cheetah Mobile
has already seen an approximate 30 percent day-to-day increase in
Yahoo generated revenue in CM Security through the first two weeks
of full integration.
Through this partnership, Cheetah Mobile launched Yahoo "Search
In Apps," which brings users the best of search and content
discovery on mobile. Cheetah Mobile's integration of Yahoo mobile
search in its top apps will enable users to enjoy Yahoo's newly
launched Search Buzz tool, which automates query- less content
discovery. Users can also enjoy other product integrations, such as
Clean Master's innovative iSwipe feature, which allows users to get
to Yahoo Search through hot corners on their Android device. Thanks
to this new integration with Yahoo Search, the CM Browser app now
sees 60 percent of its global revenue driven from Yahoo's
Search-in-Apps. Both CM Browser and CM Security have also seen a
significant increase in user engagement in-app as a result of the
integrations, with retention rates in CM Launcher up 18.5
percent.
Cheetah Mobile is also leveraging Yahoo Gemini, Yahoo's
marketplace for search and native advertising in CM Security and
will be rolling it out further across its entire suite of leading
apps in the coming weeks. This integration drives a smart,
data-driven and scalable approach, further increasing monetization
while enhancing user experience with beautiful ads.
"We're very excited to team up with our friends at Yahoo to help
Clean Master and our suite of utility apps become even more
useful," said Sheng Fu, CEO of
Cheetah Mobile. "The team over at Yahoo, including their business,
product and engineering teams, has been working side by side with
ours to customize and optimize the integrations for our users. This
level of service, flexibility and creativity demonstrates the
team's commitment to this partnership."
"User satisfaction is always our top priority and, now that four
products in the CM family are integrated with additional Yahoo
functionality, we're pleased to see users are happy with the added
benefits," said Xinhua Liu, CMO at
Cheetah Mobile. "Yahoo Search-in-Apps allows our users to discover
more without having to exit our applications."
"We have been working with the Cheetah Mobile team to innovate
and enhance user discovery in their mobile applications," said
Ian Weingarten, SVP of Corporate
Development and Partnerships at Yahoo.
"We remain excited about our partnership with Cheetah and the
opportunity to provide our search and native ad products to their
global user base."
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile internet company. The Company
aims to provide the best apps for mobile users worldwide, while
building a leading global mobile ad platform for advertisers.
Cheetah Mobile had approximately 567 million global mobile monthly
active users in September 2015. Its
mission critical applications, including Clean Master, CM Security,
Battery Doctor and Duba Anti-virus, help make the internet and
mobile experience speedier, simpler, and safer for users
worldwide.
The Company also provides various platform products such as
Duba.com, Cheetah browser, game centers, and mobile app stores to
provide multiple user traffic entry points and global content
distribution channels for its business partners.
About Yahoo
Yahoo is a guide focused on informing, connecting, and
entertaining our users. By creating highly personalized experiences
for our users, we keep people connected to what matters most to
them, across devices and around the world. In turn, we create value
for advertisers by connecting them with the audiences that build
their businesses.Yahoo is headquartered in Sunnyvale, California, and has offices located
throughout theAmericas, Asia
Pacific (APAC) and the Europe, Middle
East and Africa (EMEA)
regions. For more information, visit the pressroom
(pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).
Media contact
Josh
Ong
+1-626-322-7241
press@cmcm.com
Ana
Braskamp
+1-408-718-4493
abraskamp@yahoo-inc.com
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SOURCE Cheetah Mobile