By Josh Beckerman 

AOL Inc. has purchased Vidible Inc., a marketplace for online video content that connects content providers and publishers in need of video.

Financial terms weren't disclosed.

Bellevue, Wash.-based Vidible has over 300,000 videos. The company's investors include IDG Ventures, Greycroft Partners and New York Times Co.

AOL and rival Yahoo Inc. have bulked up their video efforts. In 2013, AOL bought Web video-exchange companyAdap.tv, which has helped to grow AOL's advertising revenue. Last month, Yahoo agreed to buy video-advertising platform BrightRoll Inc. for about $640 million in cash.

Write to Josh Beckerman at josh.beckerman@wsj.com

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