By Josh Beckerman
AOL Inc. has purchased Vidible Inc., a marketplace for online
video content that connects content providers and publishers in
need of video.
Financial terms weren't disclosed.
Bellevue, Wash.-based Vidible has over 300,000 videos. The
company's investors include IDG Ventures, Greycroft Partners and
New York Times Co.
AOL and rival Yahoo Inc. have bulked up their video efforts. In
2013, AOL bought Web video-exchange companyAdap.tv, which has
helped to grow AOL's advertising revenue. Last month, Yahoo agreed
to buy video-advertising platform BrightRoll Inc. for about $640
million in cash.
Write to Josh Beckerman at josh.beckerman@wsj.com
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