CANNES, France, June
20, 2016 /PRNewswire/ -- On the third day of the 2016 Cannes
Lions Festival of Creativity, Ogilvy & Mather has taken home a
Glass Lion for its work for the Make Love Not Scars organisation, a
charity supporting acid attack victims. The powerful OOH posters
and films "Beauty tips by Reshma", made by Ogilvy & Mather
Mumbai, shows "vlogger" Reshma, an acid attack survivor, giving
make-up tutorials, demonstrating how to apply lipstick, eyeliner
and remove dark spots. It then highlights that acid is as easily
available and cheap as these products, giving shocking statistics
on acid attacks - a phenomenon that sees more than a thousand
victims a year in India alone.
The network's Johannesburg
office has also picked up a Grand Prix in the Radio category for
its 'Everyman Meal' campaign for KFC. The series of radio ads
challenge norms and conventions of what it means to be a man.
Featuring voices of men from all walks of life, the campaign
highlights that you can still be manly even though enjoying things
that are not traditionally considered manly - like lip balms and
cocktails. The campaign also won a Gold Lion in the Radio
category.
INGO Stockholm, a Ogilvy & Mather/Grey joint venture, landed
a Grand Prix for their innovative "The Swedish Number" for The
Swedish Tourist Association. The direct campaign connects callers
from around the world with random Swedes who have signed up to be
ambassadors for their country and who offer an unfiltered view of
Swedish life.
Ogilvy & Mather London was recognized for its 'Self
Conscious' campaign for Dove, winning two golds in the Radio
Category. Continuing its winning streak from day one, DAVID
Buenos Aires received three Gold
Lions, including two in the Promo & Activation category and one
in the Direct category for its "Manboobs" work. Memac Ogilvy Dubai
also received a Gold Lion in Print & Publishing for 'It's that
affordable' campaign for IKEA.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather,
said: "It is such a great honor to win a Glass
Lion, and a major accomplishment for our agency. 'Beauty Tips by
Reshma' is a powerful campaign that highlights a very serious and
widespread issue, and we thank our clients and creative teams for
their creative courage. I am so proud of INGO Stockholm's 'Call
Sweden', and Ogilvy & Mather Johannesburg's KFC campaign for
their Grand Prix. To win two Grand Prix's in one day is
amazing."
Kainaz Karmakar & Harshad
Rajadhyaksha, Executive Creative Directors at Ogilvy &
Mather Mumbai: "The Glass Lion is very special because the
recognition for this campaign is the recognition for the cause. It
is the recognition for the bravery of Reshma Qureshi and thousands of girls like her.
The biggest step to stopping evil in society to drag it out in the
open and every award this campaign wins, does just that."
Pete Case, Chief Creative
Officer, Ogilvy & Mather South Africa, said: "The week
in Cannes is all about being
inspired to take the courage to go beyond what is considered
possible. And I'm filled with gratitude that the work awarded
tonight has spoken for itself. Thank you to our clients and our
people for their courage, and to the judges and Cannes Lions for
this recognition."
Michael DiSalvo and Ben King, Account Directors from Ogilvy PR
New York, have won Gold at the
Cannes Young Lions awards. The pair competed against 17 other teams
from around the world who had been selected to represent their home
countries.
The brief came on behalf of the United Nations Sustainable
Development Goals, tasking competitors to create a campaign to end
food waste by retailers.
King and DiSalvo's response focused on getting consumers to
rethink the value of misshapen, older or excess food that is
usually discarded.
Their 'Extra Ordinary Food campaign', proposed a 'raw food
fashion shoot' with beauty magazine partnerships to re-set people's
expectations that good food does not need to always look
perfect.
Ben King and Michael DiSalvo said: "Cannes Young
Lions has been an extraordinary experience and it was fantastic to
work on a brief around such an important cause. We hope it showed
how PR still has the ability to change behavior for the better and
influence global issues. We have been so grateful for the support
we have had from Ogilvy PR, the PR Council and NCM along the
way.'
Today Ogilvy & Mather won a total of 42 Lions including: 1
Glass, 2 Grand Prix, 8 Golds, 16 Silver and 15 Bronze.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for four consecutive
years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most
Effective Agency Network in 2012, 2013 and 2016. The company is
comprised of industry leading units in the following disciplines:
advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications;
direct, digital, promotion and relationship marketing; consulting,
research and analytics; branded content and entertainment; and
specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more
than 500 offices in 126 countries. It is a WPP company (NASDAQ:
WPPGY). For more information, visit http://www.ogilvy.com/, or
follow Ogilvy on Twitter at @Ogilvy and
on Facebook.com/Ogilvy
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