NEW YORK, Sept. 1, 2015 /PRNewswire/ -- Wunderman CEO
Mark Read has tapped Jamie Gutfreund to be global chief marketing
officer. Jamie will lead global marketing efforts grounded in
Wunderman's promise of delivering data-driven creativity. She will
work directly with Wunderman's 175 offices around the world to
build marketing strategies that leverage the global network's data
and creative capabilities. Based in New
York, Jamie joins Wunderman from Deep Focus, where she
served as chief marketing officer.
"Jamie has a proven track record as an outstanding storyteller
who is insights-driven," said Mark. "The combination of these
skills and her willingness to take smart, creative risks makes her
an ideal addition to the team, and one that we are confident will
drive successful marketing and business
campaigns."
While at Deep Focus, Jamie focused on marketing and business
development helping the New York–based agency by launching new
offices in Los Angeles and
London. Prior to Deep Focus, she
served as chief strategy officer at The Intelligence Group
(formerly a division of Creative Artists Agency), a
consumer–insight and youth-focused strategic consulting firm.
During her tenure there she spearheaded the Cassandra Report, a
quarterly research and insights study focused on engaging young
consumers. Additionally, she built The Intelligence Group's
successful consulting practice with clients that included Google,
Victoria's Secret, Westfield,
Red Bull and 20th Century
Fox.
"Wunderman is the global leader in data-driven creativity, and I
am extremely excited to help expand the breadth and depth of work
that they do with clients," said Jamie. "The world-class team at
Wunderman and their strong brand purpose offers a tremendous amount
of opportunity."
An active thought leader, Jamie has appeared at Google's Think
Shopper, the Bill & Melinda Gates Foundation, the Milken
Institute Global Conference, UCLA Anderson School of Management,
the CFDA and the ICSC Global Retail Conference. She was named by
Elle magazine as "A Woman to Watch" in 2014 and participates
in the ongoing Elle initiative to support women in
business.
About Wunderman
Wunderman is a digital and direct
marketing agency that combines creativity and data to drive results
for its clients. Wunderman excels in CRM, advertising, loyalty
management, content, promotions and social media. Founded by
Lester Wunderman in 1958, today we
have 7,000 people, comprising 1,300 data scientists, 2,200
creatives and 3,500 business people working in 175 offices in 60
countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer,
Telefonica, Shell and UnitedHealth Group are among our clients.
Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at
www.wunderman.com and @wunderman.
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CONTACT:
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Andrew
Sexton
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212.941.3726
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SOURCE Wunderman