NEW YORK, July 2, 2015 /PRNewswire/ -- Burson-Marsteller, a
leading global public relations and communications firm, today
announced the launch of the Burson-Marsteller Cuba Specialty
Team, a new US-based offering that provides clients with
strategic counsel on the political and economic environments in
both the U.S. and Cuba, as well as
advice and guidance in planning for and communicating effectively
about eventual Cuba market
entry.
"The Obama administration's decision to reinstate diplomatic
ties with Cuba, and the evolving
regulatory situation, make clear there will be significant
opportunities for many enterprises in Cuba," said Donald A.
Baer, Burson-Marsteller's Worldwide Chair and Chief
Executive Officer. "To take advantage of those opportunities
successfully, organizations will require counsel that provides
comprehensive expertise about this evolving market."
The Burson-Marsteller Cuba Specialty Team provides a varied
portfolio of services to help clients analyze policy developments
in the U.S. and Cuba, as well as
position their organizations for success. Those services include
real-time analysis of U.S. government policy developments and
strategic communications planning and execution, including digital
and social media outreach.
The Burson-Marsteller Cuba Specialty Team will be led by
Ramiro Prudencio, President and CEO
of Burson-Marsteller Latin America,
based in Miami, and include
professionals across Burson-Marsteller and several sister firms,
including grass-roots communications firm Direct Impact and
public-opinion research firm Penn Schoen Berland (PSB).
"Burson-Marsteller has a long history of supporting clients on
complex, cross-border issues in Latin
America and across the world," said Prudencio. "This new
team will apply a multi-disciplinary approach to help clients plan
and execute effectively for what is a unique opportunity to build
business in Cuba, consistent with
US regulations."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public
relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 73 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leading communications services
network. For more information, please visit bm.com.
Media Contact: Laura
Czaja
Phone: 212.614.3954
Email: Laura.Czaja@bm.com
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SOURCE Burson-Marsteller