LONDON--Advertising company WPP PLC (WPP.LN) said Tuesday that unit Kantar Retail has acquired XTEL for an undisclosed sum.

MAIN FACTS:

-Founded in 1991 and headquartered in Bologna, Italy, XTEL supplies software, analytics, mobile and cloud solutions to consumer goods' manufacturers.

-XTEL's unaudited revenue for the year ended Dec. 31, 2013, were EUR8.3 million with gross assets of EUR0.8 million as at the same date.

-Shares of WPP at 1006 GMT up 13 pence, or 1.03%, at 1275 pence, valuing the company at GBP16.82 billion.

-Write to Tapan Panchal at tapan.panchal@wsj.com

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