BROOMFIELD, Colo., Dec. 8, 2015 /PRNewswire/ -- Camp Bow
Wow®, the Premier Doggy Day and Overnight
Camp® franchise and an Entrepreneur Franchise 500
company, has undergone a significant rebrand to "pup-date" all of
its branded materials including its corporate website, individual
Camp location websites, signage, and all marketing collateral. The
enhanced new direction is a reflection of Camp Bow Wow's continued
investment in its franchise system, as well as its dedication to
providing the highest quality experience for all pets and pet
parents.
As the nation's leading pet care franchise and an $86 million brand that continues to experience
tremendous growth, Camp Bow Wow is excited to celebrate its success
with a fresh and invigorated look. The new brand image is clean,
professional and uses authentic imagery to accurately showcase the
playful nature of this premier pet service brand. To ensure that
this giant undertaking truly benefited all parties involved, Camp
Bow Wow's internal marketing team developed and managed the entire
project from start to finish.
The new website, which is a key element of the rebrand,
showcases a sleek interface with improved navigation. The intuitive
platform allows customers to quickly access information regarding
all aspects of the business, from day care, boarding, training, and
in-home pet care services to franchise opportunities and more. The
site is now fully responsive and will adapt to any screen size for
convenient access to Camp Bow Wow while on the go – including the
all-important live web cams that allow pet parents to check in on
their furry loved ones at any time.
"'Happy Healthy Pets, Happy Healthy People' is at the heart
of the Camp Bow Wow brand, and our new design is a more accurate
reflection of our commitment to this brand promise as we
continue to grow," said Julie
Turner, Vice President of Marketing for Camp Bow Wow and the
visionary behind the entire rebrand. "As the first of our kind
and a pet care industry leader, we are committed to putting our
best 'paw' forward at all times by providing the same high
quality experience both online and at every individual location.
Camp Bow Wow is proud of its updated look and we are excited to
celebrate a much richer brand experience with our loyal
customers."
Camp Bow Wow has more than 2.7 million dog visits annually
across its 152 locations in the United
States and Canada.
Currently, 32% of its franchisees are multi-unit owners,
exemplifying the wealth of business opportunities available to
individuals looking to transform their passion for pets into a
successful and profitable career. Proving to be a highly
resilient industry, according to the IBIS 2015 World Pet Grooming
& Boarding Report, this $5B pet
sector has continued to steadily grow each consecutive year over
the past decade. Camp Bow Wow's rebrand will serve as the
catalyst for enhanced exposure and expansion as part of the
company's aggressive growth plan for 2016 and beyond.
For more information about Camp Bow Wow, to find a location near
you, or to join the Pack and become a franchisee: please visit
campbowwow.com.
For all media inquiries please contact: 5W Public Relations.
About Camp Bow Wow®
In 15 years, Camp Bow Wow, the premier pet care franchise, has
grown to include over 152 locations across North America, becoming an $86 million brand. In 2015, the company was
ranked 410 out of 500 in Entrepreneur's Franchise 500 list. The
Camp concept provides the highest levels of fun, safety and service
for its Campers, and peace of mind for their parents. Dogs romp
together in an open-play environment and pricing is
all-inclusive. Since the Broomfield, Colorado-based company started
franchising in 2003, Camp Bow Wow has sold more than 152 franchises
in 38 states, plus one in Canada,
over 41% being women-owned. In August
2014, Camp Bow Wow was acquired by VCA, Inc. (NASDAQ: WOOF),
a leading animal healthcare company in the United States and Canada.
The Camp Bow Wow brand family also includes:
- Home Buddies by Camp Bow Wow® – premier in-home pet
care
- Behavior Buddies® – premier dog training
- The Bow Wow Buddies Foundation – a non-profit organization
dedicated to providing urgent medical care funds to dogs who are
either homeless or whose parents cannot afford to pay their
veterinary bills
For more information, visit www.campbowwow.com.
Photo
- http://photos.prnewswire.com/prnh/20151207/293890
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/camp-bow-wow-unveils-new-brand-image-as-a-testament-to-its-franchisees-pet-parents-and-pups-alike-300189542.html
SOURCE Camp Bow Wow