TechTarget Hires Veteran Wall Street Data Scientist Chuck Alvarez as its New Chief Data Officer
June 02 2015 - 2:15PM
Business Wire
Alvarez to Drive TechTarget’s Big Data Strategy and Harness
the Company’s Wealth of Demand Side Data for Enterprise IT
Buyers, IT Vendors and Investors
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced that it has hired Chuck Alvarez, 28-year
veteran of Wall Street and pioneer in distributed computing and
analytics, as Chief Data Officer. In his new role, Alvarez will
focus on TechTarget’s Big Data strategy and new initiatives that
will leverage TechTarget’s Deal DataTM to deliver rich demand-side
research, analytics and insight to enterprise Information
Technology (IT) professionals, IT vendors and institutional
investors.
Millions of IT buyers come to TechTarget’s global network of
more than 120 sites monthly to research and evaluate technology
related to active projects. By analyzing the activity of buyers and
sellers across our network, TechTarget accesses pre-deal data on
approximately 60,000 enterprise IT deals annually and additionally
generates more than 13,000 IT buyer survey responses monthly. The
Company’s newly-formed IT Deal AlertTM Research services will also
collect and analyze post-deal data to provide the markets with a
truly closed-loop view of enterprise IT buying.
“TechTarget generates a wealth of data based on the interactions
from millions of enterprise IT buyers that come to our network to
access our content across more than 5,000 highly targeted
enterprise IT topics,” said Greg Strakosch, Chairman and CEO,
TechTarget. “The hiring of a Chief Data Officer will allow us to
effectively harvest this wealth of data and create a Big Data
platform that will bring market share and pricing transparency to
the enterprise IT market,” continued Strakosch.
Alvarez will oversee the development of a data warehouse
strategy that will aggregate the wealth of demand side data that
TechTarget possesses by being strategically placed between the IT
buyer and seller. He will also develop the analytics and
visualization capabilities that will make TechTarget a leading
industry source for real-time IT spending changes mined by vendor,
technology, industry and geography.
Alvarez brings over twenty-eight years of experience in software
development, data, analytics, distributed computing, financial
markets and business experience. He has held several senior level
positions on Wall Street and specializes in integration and
realization of business value through the use of data. Alvarez was
responsible for introducing Big Data analytics practices at Bear
Stearns in 2007 and deployed the first Big Data platform at Morgan
Stanley. Most recently, Alvarez was a Senior Consultant with
Applied Intellect.
“Chuck’s deft ability to mine, aggregate and analyze financial
data is a tremendous asset for the TechTarget IT Deal Alert
Research platform,” said Ken Male, Senior Vice President and
General Manager of TechTarget Research. “We look forward to
leveraging the experience Chuck developed on Wall Street to help
TechTarget provide the IT industry with real-time vendor
performance, market share, street pricing and sector spending
changes,” continued Male.
Forward Looking Statements
Certain information included in this news release may contain
“forward-looking statements” within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. All statements, other than statements of
historical fact, in this release that address activities, events or
developments which we expect will or may occur in the future are
forward-looking statements, including statements regarding the
intent, belief or current expectations of the Company and members
of our management team. The words “will,” “believe,” “intend,”
“expect,” “anticipate,” “project,” “estimate,” “predict” and
similar expressions are also intended to identify forward-looking
statements, including those regarding guidance on future financial
results; expectations concerning market opportunities and our
ability to capitalize on them; and the amount and timing of the
benefits expected from acquisitions, new products or services and
other potential sources of additional revenue. Such forward-looking
statements are not guarantees of future performance and involve
risks and uncertainties. These risks and uncertainties include, but
are not limited to, those relating to: market acceptance of our
products and services, including continued increased sales of our
IT Deal Alert offerings and continued increased international
growth; relationships with customers, strategic partners and
employees; difficulties in integrating acquired businesses; changes
in economic or regulatory conditions or other trends affecting the
Internet, Internet advertising and information technology
industries; and other matters included in our SEC filings,
including in our Annual Report on Form 10-K for the year ended
December 31, 2014. Actual results may differ materially from those
contemplated by the forward-looking statements. We undertake no
obligation to update our forward-looking statements to reflect
future events or circumstances.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us
@TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, IT Deal Alert and Deal Data are trademarks of
TechTarget. All other trademarks are the property of their
respective owners
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version on businesswire.com: http://www.businesswire.com/news/home/20150602006765/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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