CHARLOTTE, N.C., June 2, 2015 /PRNewswire/ -- LendingTree,
the nation's leading online loan marketplace, has expanded its
personal loan lender network to include emerging innovator Ascend
Consumer Finance. Ascend's proprietary Adaptive Risk Pricing
technology assesses several different credit factors each month for
its borrowers and adjusts loan pricing as the borrower's risk
profile changes.
Ascend's RateRewards product was recognized at this year's
Lendit Conference, and the company was a finalist in the Financial
Solutions Lab at the Center for Financial Services Innovation with
founding partner JPMorgan Chase for its ability to help non-prime
borrowers earn a better rate and develop better financial
habits. Ascend Consumer Finance will compete alongside the
traditional and alternative lenders who are already part of the
LendingTree personal loan network, offering even more competition
and loan options for borrowers.
"We're continuing to see innovation in lending that has the
potential to massively impact financial services," said
Doug Lebda, founder and CEO of
LendingTree. "We want to arm borrowers with the best options
available. We're excited to welcome Ascend to the network and hope
to grow our network with even more lenders who leverage data and
technology to provide a better customer experience."
"As a new company who wants to reach borrowers, we need to go
where borrowers are," said Scott
Crawford, VP Product and Marketing at Ascend Consumer
Finance. "LendingTree's innovative lender marketplace broke new
ground by empowering borrowers through customer choice. We're
thrilled to be part of that choice array and further empower
borrowers by enabling them to earn a dramatically lower interest
rate."
For lenders interested in joining LendingTree's lender network,
please visit: www.lendingtree.com/about/partner-with-us/register.
For consumers looking to shop for personal loans on LendingTree,
visit: https://www.lendingtree.com/personal-loans-index
About Ascend Consumer Finance
Ascend believes that a
less than perfect credit score shouldn't lock you into a high
interest rate. The company's pioneering product, RateRewards,
enables borrowers to earn up to 50% off their interest expense by
making responsible financial choices throughout the life of their
loan. Through proprietary technology called Adaptive Risk Pricing,
Ascend is able to offer loans at rates that reflect real-time
performance instead of past behavior. Based in San Francisco, the Ascend team has significant
experience in consumer lending, data analytics, and consumer
technology. The company is funded by Mucker Capital, OCA Ventures
and the venture arm of Securian Financial Group. Learn more at
www.ascendloan.com.
About LendingTree
LendingTree (NASDAQ: TREE) is the nation's leading online loan
marketplace, empowering consumers as they comparison-shop across a
full suite of loan and credit-based offerings. LendingTree
provides an online marketplace which connects consumers with
multiple lenders that compete for their business, as well as an
array of online tools and information to help consumers find the
best loan. Since inception, LendingTree has facilitated more than
35 million loan requests. LendingTree provides access to lenders
offering home loans, personal loans, student loans, personal loans,
business loans, home equity loans/lines of credit, auto loans and
more. LendingTree, LLC is a subsidiary of LendingTree,
Inc. For more information go
to www.lendingtree.com , dial 800-555-TREE, like
our Facebook page and/or follow us on
Twitter @LendingTree.
MEDIA CONTACT:
Megan Greuling
(704) 943-8208
Megan.Greuling@tree.com
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SOURCE LendingTree