Staples Made a $1 Million Donation to
DonorsChoose.org and Is Encouraging Customers to Donate In-Stores
or Online
Staples, Inc. (NASDAQ: SPLS) is building on its long-standing
commitment to supporting education and helping teachers bring
learning to life for students with the debut of a new public
service announcement (PSA) starring superstar Katy Perry.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160623005600/en/
Katy Perry at the #StaplesForStudents
press conference. (Photo: Business Wire)
Driven by a statistic from the Education Market Association that
an estimated 99.5 percent of all public school teachers use their
own money to equip their classrooms, frequently at a cost of more
than $400 per year, Staples and Katy Perry have teamed up to
inspire the public to help classrooms in need by making a donation
in Staples stores or online.
“I believe in education as a foundation for a great life, so I
want to make sure that students across the country are inspired by
their teachers and afforded every opportunity to realize their
dreams,” said Katy Perry. “When I teamed up with Staples in 2014, I
learned firsthand how desperately teachers need our support – many
of them even dig into their own pockets to provide simple tools
that we would expect to already be available in our classrooms. So
when Staples approached me again this year, I jumped at the
opportunity because I saw the lasting effect our collaboration had
on DonorsChoose.org and thousands of teachers and students.”
The PSA highlights DonorsChoose.org – a charity that has funded
more than 700,000 classroom projects for teachers and has
positively affected more than 18 million students across the
country – and encourages viewers to make their own donations by
visiting a local Staples store or
StaplesForStudents.org.
“Knowing the crucial role that teachers play in bringing
learning to life for students, we’re excited to join forces with
Katy Perry to raise awareness of the need to support teachers
across the country,” said Frank P. Bifulco, Jr., executive vice
president global marketing, Staples. “Through Staples’ $1 million
donation and contributions from customers in stores and online to
DonorsChoose.org during the back-to-school season, we can all help
teachers make more happen in classrooms.”
Making of the PSA
The PSA, (https://youtu.be/vRJkKbdxYeY) which begins airing
nationwide for the back-to-school season, was filmed in Los Angeles
by renowned production company RSA Films. It was directed by Aya
Tanimura, who has previously collaborated with Katy Perry on lyric
videos for several hit singles including “Roar,” “Unconditionally”
and “Birthday.” The script was developed by the Staples Creative
Agency with input from Tanimura while animation was completed by
Open The Portal.
Tanimura’s unique creative treatment for the
back-to-school-inspired project incorporates stop-motion animation
featuring paper cut-outs throughout the playful and colorful PSA.
Katy Perry is awed as an imaginary doodle world suddenly comes to
life, while she shares a personal anecdote from her time as a 4th
grader in music class. Perry goes on to talk about the harsh
reality that many teachers face on a daily basis, having to spend
their own money to provide adequate supplies and equipment to
students.
RSA Credits: Director: Aya Tanimura; Executive Producer: Jules
Daly; Executive Producer: Marjie Abrahams; Head of Production:
Elicia Laport; Producer: Alejandra Quesada; Director of
Photography: Welles Hackett.
Staples Creative Agency Credits: Derrick Wood, VP global
creative director; Brian Distefano, director, group creative.
Open The Portal Credits: Animation Director & Animation
Designer: Kangmin Kim; Executive Producers: Micah Cordy & David
Braun; Producer: Pia Dulu; VFX: Jason Oshman, Cam Leeburg, Andrew
Racho, Paul Evangelista, Larry Ho, Ashley Dunn-Martin; Music
Composer: Barrett Slagle; Sound Design: Barrett Slagle; Props:
George Metaxas.
Win a $50,000 Scholarship and Chance to
Meet Katy Perry
Beginning June 26 through September 10, fans who spend $25 or
more in any Staples store will receive a unique entry code on their
receipt to enter the sweepstakes online at
Staples.com/StaplesForStudents.
One grand prize winner will win a $50,000 scholarship plus a
trip for two to Los Angeles to meet superstar, Katy Perry. Four
first prize winners and one guest each will also win air travel to
Los Angeles, two nights stay and spending money to meet Katy Perry
at the VIP Winners Celebration.
Entries must be submitted before September 10, 2016 at 11:59 PM
ET and entrants must be 13 years or older. Visit
Staples.com/StaplesForStudents for official rules.
The Staples for Students campaign has included school supply
drives, support for teachers in classrooms, donations for education
projects, classroom initiatives such as Designed by Students, and
the sale of products that give back to communities and classrooms
in need.
About Staples, Inc.Staples
retail stores and Staples.com help small business customers make
more happen by providing a broad assortment of products, expanded
business services and easy ways to shop, all backed with a lowest
price guarantee. Staples offers businesses the convenience to
shop and buy how and when they want – in store, online, via mobile
or though social apps. Staples.com customers can either buy
online and pick-up in store or ship for free from Staples.com with
Staples Rewards minimum purchase. Expanded services also make
it easy for businesses to succeed with in-store Business Centers
featuring shipping services and products, copying, scanning, faxing
and computer work stations, Tech Services, full-service Print &
Marketing Services, Staples Merchant Services, small business
lending and credit services.
Staples Business Advantage, the business-to-business division of
Staples, Inc., helps mid-market, commercial and enterprise-sized
customers make more happen by offering a curated assortment of
products and services combined with deep expertise, best-in-class
customer service, competitive pricing and state-of-the
art-ecommerce site. Staples Business Advantage is the
one-source solution for all things businesses need to succeed,
including office supplies, facilities cleaning and maintenance,
breakroom snacks and beverages, technology, furniture, interior
design and Print & Marketing Services. Headquartered outside of
Boston, Staples, Inc. operates throughout North and South America,
Europe, Asia, Australia and New Zealand. More information about
Staples (NASDAQ: SPLS) is available at www.staples.com.
About
DonorsChoose.orgFounded in 2000, DonorsChoose.org makes
it easy for anyone to help a classroom in need. Teachers at over 70
percent of all the public schools in America have created project
requests, and more than 2 million people have donated over $425
million to projects that inspire them. Over 18 million
students—most from low-income communities, and many in
disaster-stricken areas—have received books, art supplies, field
trips, technology, and other resources that they need to learn.
About Ridley Scott and
AssociatesFounded by Ridley and Tony Scott in 1968, RSA
Films has, for more than 40 years, been one of the world's leading
commercial production companies. Headed by President Jules Daly,
RSA has created a legacy of excellence in commercials, music
videos, features, television, branded content, VR and beyond that
has expanded over the years to sister companies Scott Free, Black
Dog Films, 3AM and Hey Wonderful. Headquartered in Los Angeles,
with offices in New York, London, Hong Kong and Shanghai, RSA has a
roster of over 70 directors, including Ava DuVernay, Sam Mendes,
Paul Feig, Jake Scott and Terence Neale. RSA has received numerous
Cannes Lions, EMMY, BAFTA, AICP, CLIO, MTV and MVPA Awards since
its inception. rsafilms.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160623005600/en/
Staples, Inc.Kristine Houston,
508-253-8468Kristine.Houston@Staples.comorCarrie McElwee,
508-253-1405Carrie.McElwee@Staples.com
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