Stein Mart Launches New Website Powered by Kibo, to Fuel Online Sales Growth and Support Omnichannel Initiatives
August 15 2016 - 7:30AM
Kibo, the world’s leading Cloud-based unified omnichannel commerce
platform, and national fashion retailer Stein Mart (NASDAQ:SMRT),
today announced their strategic partnership to launch Stein Mart’s
updated website powered by the Kibo eCommerce platform. As part of
Stein Mart’s overall omnichannel retailing strategy, the
feature-rich and responsive designed site allows Stein Mart
shoppers to now have the same experience across all of its retail
touch-points, giving customers a more personalized online shopping
experience.
“ECommerce is a significant sales-growth opportunity for us
driving brand awareness and traffic to our stores. In looking for a
new business partner, we wanted an agile platform that would be the
foundation for our current and future omnichannel business needs,”
said Dawn Robertson, CEO, Stein Mart. “Our online sales increased
by 70 percent in 2015 and we expect to continue that trend with the
launch of our smart, responsive website. Kibo’s Cloud-based
eCommerce solution allows us to scale and evolve our omnichannel
business, while also giving our customers an easier
path-to-purchase.”
New features on Stein Mart’s redeveloped website include:
- Expanded visual merchandising capabilities for all
categories
- Responsive design to accommodate customers’ screen size
orientation on various devices
- Optimized SEO for improved organic search
- Easier navigation for searching and shopping
- Simplified, one-page checkout
- Customer ratings and reviews
“We had an extensive checklist of requirements for our new
eCommerce site, and the Kibo eCommerce solution was the clear
choice that best met our needs,” said Sara Meza, Director of
eCommerce, Stein Mart. “Not only are they a good fit culturally,
but our omnichannel road map is in line with the capabilities that
Kibo offers now and will be enhancing in the future. Kibo has been
a strong partner for us, and we have already started seeing
improved sales, conversions and customer service since launching on
the eCommerce platform.”
“The demands of today’s shoppers are clear; they want retailers
to make it easy and convenient to find what they are looking for
when shopping online. The Kibo eCommerce platform delivers a
superior shopping experience, encourages brand loyalty, and
ultimately increases sales,” said Kenneth Frank, CEO, Kibo. “Stein
Mart’s forward focused approach will position them to succeed in
omnichannel retailing for many years to come. We are thrilled to
partner with Stein Mart and look forward to further expanding their
commerce capabilities.”
About Stein MartStein Mart, Inc. (NASDAQ:SMRT)
is a national retailer offering designer and name-brand fashion,
accessories and home decor at everyday discount prices. Stein Mart
provides real value that customers will love every day both in
stores and online. Stein Mart currently operates 283 stores across
31 states and has plans to expand over the next year. Stein Mart is
adding new modern brands to its stores this year to offer
discriminating shoppers even more of the fashion and savings they
want. For more information, please visit www.steinmart.com.
About KiboKibo is the strategic merger of
industry leaders MarketLive, Shopatron and Fiverun. With a combined
40 years of innovations, we’re joining forces to help retailers and
branded manufacturers unify the consumer experience. Kibo is a
complete omnichannel commerce platform, delivering the lowest total
cost of ownership and the fastest time to market. With predictive
technologies and enterprise performance, we can help you achieve
increased sales. No matter the challenge, Kibo powers your success.
For more information, visit kibocommerce.com.
Media Contacts:
Kibo
Mariana Fischbach
Ketner Group PR & Marketing
mariana@ketnergroup.com
(512) 794-8876
Stein Mart
Linda Tasseff
Director of Investor Relations,
ltasseff@steinmart.com
(904) 858-2639
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