HOFFMAN ESTATES, III., Nov. 24,
2015 /PRNewswire/ -- To kick off the busiest shopping
week of the year, Kmart has refreshed its mobile app with
easy-to-use features designed to help shoppers cross everything off
their shopping lists. As an added convenience, free shipping is
available on Kmart online orders of $35 or more (previously $49).
"Mobile continues to play an important role in the shopping mix.
In fact, mobile's share of our online sales has increased 100
percent year-over-year," said Leena
Munjal, senior vice president, Customer Experience and
Integrated Retail at Sears Holdings. "We've added features and
updates to our mobile app, making it easier than ever for our
members to shop, earn points and get the best deals online,
in-store or through their smartphones."
National Retail Federation data shows that mobile is set to play
an important role in all phases of the holiday shopping experience.
A survey found that 22 percent of shoppers planned to purchase on
mobile during the season, the highest since NRF began asking the
question in 2011. Thirty-eight percent of shoppers said they'll be
using smartphones to research purchases, and 20 percent will use
them to look up product availability in store.
New mobile app features and benefits for Shop Your Way® members
include:
- Bluelight Specials: The Bluelight is back! Receive
real-time push notifications announcing Bluelight Specials
exclusive to Kmart.com. With a phone in-hand, members can feel the
thrill of Bluelight anytime, anywhere. As soon as a Bluelight
Special is available online, users who opt in for push
notifications will receive item details and can make a purchase
directly from the app.
- Free Friday Fix: Using the Kmart app, receive an
exclusive coupon on Fridays to redeem in store for a free item with
qualifying purchase, while supplies last*.
- Free Store Pickup & Pay in Store: For added
convenience, members can shop online and pick up their purchases
in-store for free with Free Store Pickup. Another option, Pay In
Store, allows members to reserve items online, pay however they
wish in store (cash, check, credit card or gift card) and leave
with their order (or shipment confirmation if they prefer to ship
items home).
- Layaway & Go: This year, put items on layaway and
make weekly payments faster than ever with the new Layaway and Go
app feature. Scan products from the app and add to a layaway list,
no need to haul products to the layaway counter. Shoppers can also
open up a layaway contract through Nov.
29 for just one penny down online**. For more information,
visit www.kmart.com/layaway.
- Mobile Coupons: Through the "Coupon Center," it is easy
to find and apply the best deals and exclusive savings through your
mobile app. Simply load applicable coupons to your Shop Your Way
account, where they will automatically get applied at checkout –
through the app, online or in-store.
Kmart members will earn $5 off in
Shop Your Way points toward a purchase of $35 or more*** by simply downloading or updating
the app. Shop Your Way membership is free and sign-up is available
in-store, online or via the Kmart app.
The new mobile app is available for download in the Apple App
Store and Google Play. For more information, please visit
www.kmart.com/mobile, or follow the conversation on Facebook,
Instagram and Twitter using #ShoppingIsFunAgain.
*This offer is not available every
Friday
**Offer valid on new layaway contracts through
Sunday 11/29/15. No down payment required in store. One penny
down required online for layaway only. All fees nonrefundable.
Cancellation fees apply, except Ohio. Layaway requires biweekly payments.
Exclusions also apply. See store for details.
***
$5 in Shop Your Way points must be
used within 7 days of when the points are issued.
About Kmart
Kmart is making shopping fun again. The
retailer, a subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is bringing back the iconic Bluelight Specials, hosting
Freebie Saturdays and in-store family events for its Shop Your Way
members and customers. Kmart offers customers thrilling deals and
amazing finds on quality products and exclusive brands including
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more
information, visit www.kmart.com,
www.searsholdings.com and www.facebook.com/kmart.
About Shop Your Way
Shop Your Way® is a free social
shopping destination and rewards program offering millions of
products, personalized services, and advice. Through a network of
retail partners and service providers, members can shop, compare,
purchase items and earn points to use on future purchases. Members
also enjoy special pricing, exclusive sales, events, access to
celebrity brands and sweepstakes. And through the unique
social community on shopyourway.com members can research and browse
products, create wish lists, poll friends and family and even get
advice from experts to help choose the products and services that
best meet their needs. There is no minimum purchase required for
Shop Your Way® members to redeem points and points can be used
toward purchases across countless product categories. Download the
free Shop Your Way app available on iTunes or Google
Play. There is no minimum purchase required for Shop Your Way
members to redeem points and points can be used toward purchases
across countless product categories. Download the free Shop Your
Way app available on iTunes or Google Play. By accepting Shop Your
Way member benefits and offers, you agree to the Shop Your Way
terms and conditions, available
at www.shopyourway.com/terms.
MEDIA
CONTACTS:
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Sara Weitz
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Annika
Tunberg
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Kmart
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Zeno Group for
Kmart
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847-286-0774
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312-527-2SHC
(2742)
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Sara.Weitz@searshc.com
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Annika.Tunberg@zenogroup.com
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SOURCE Kmart