SAN JOSE, Calif., Oct. 8, 2015 /PRNewswire/ -- Buyers and
sellers can now create the home of their dreams and worst
nightmares on realtor.com®. Just in time for Halloween, realtor.com®, a leading provider of
online real estate services operated by News Corp subsidiary Move,
Inc. today announced the launch of "Build Your Own Haunted
House."
Consumers can build a spooky home complete with haunts and
sounds and share it via email, Facebook or Twitter any time during
the month of October. The haunted house option offers a menu of
animated and customizable options such as lighting color to adorn
the outside of the home as well as lawn features, including a
customizable for-sale sign, tombstones, jack-o-lanterns and
skeletons. Spooky homes also can be customized with flying features
that include witches, ghosts, crows, or bats, and sounds from
wailing ghosts, shrieking witches, thunder or wind to add even more
fright.
Since no Halloween is complete
without a creepy costume, users also have the option to place a
headshot onto a zombie as part of their scary home scene. Once the
house is complete, it comes alive with the sights and sounds of
Halloween.
"At realtor.com, we want to make the home experience enjoyable,
and what's more fun than having the opportunity to build your own
haunted house and share it with friends and family," said
Nate Johnson, chief marketing
officer for realtor.com®. "This speaks to the brand experience we
are trying to create at realtor.com."
Users are invited to "Share the Scare" with all their friends,
an option which encourages them to show off their creepy creation
by either sending a "Happy Halloween"
email-o-gram with a personalized note or posting their haunted
house to Twitter or Facebook.
Realtor.com®'s "Build Your Own Haunted House" will be available
until midnight on Oct. 31.
About Move, Inc. and realtor.com®
Move, Inc. operates the realtor.com® website and
mobile experiences, which provide buyers, sellers and renters of
homes with the information, tools and professional expertise they
need to discover and create their perfect home. News Corp [NASDAQ:
NWS, NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly
established itself as the fastest growing online real estate
service provider in the first half of 2015 as measured by
comScore.
As the official website of the National Association of
REALTORS®, consumers know they can look to realtor.com®
for the most comprehensive and accurate information anytime,
anywhere. With relationships with more than 800 multiple
listing services (MLS), realtor.com® has more than 3 million
for-sale listings, which account for more than 97 percent of all
MLS-listed for-sale properties. More than 90 percent of the
listings are updated every 15 minutes. Move's network of websites
provides consumers a wealth of innovative tools, including
Doorsteps®, Moving.com™,
SeniorHousingNetSM and others. Move supports real
estate professionals by providing many services to grow their
businesses in an increasing digital, on-demand world, including
ListHub™, the nation's leading listing syndicator and centralized
intelligence platform for the real estate industry;
TigerLead®; Top Producer® Systems; and
FiveStreetSM and Reesio as well as many free
services.
Forward-Looking Statements
This document contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
materially from these expectations due to changes in global
economic, business, competitive market and regulatory and other
factors. More detailed information about these and other factors
that could affect future results is contained in News Corp's
filings with the Securities and Exchange Commission. The
"forward-looking statements" included in this document are made
only as of the date of this document and we do not have any
obligation to publicly update any "forward-looking statements" to
reflect subsequent events or circumstances, except as required by
law.
Media Contact: Janice
McDill 408-558-4620
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SOURCE realtor.com