Studio City, the Hollywood-inspired, cinematically-themed resort,
officially opened its doors a year ago, bringing a new era of
thrilling entertainment to the rapidly developing region. Studio
City proudly announces another impressive accomplishment, right on
time to kick off its Year of ‘Firsts’ celebrations - setting a new
GUINNESS WORLD RECORDS™ title yesterday for the longest selfie
relay chain at the Golden Reel, the world’s first figure-8 and
Asia’s highest Ferris wheel.
Towering at 130 meters in Cotai, the Golden Reel
is one of Studio City’s centerpiece attractions and a must-visit
landmark in Macau. Recently, it has hit its first milestone of
welcoming its one-millionth visitor. Celebrating this iconic
landmark’s ever-growing popularity, Studio City has chosen the
Golden Reel as the destination to achieve the incredible feat of
creating the longest relay chain of selfies ever. Joined by
hundreds of its excited employees, Studio City captured the Golden
Reel from day to night with 888 selfies taken in 5 hours. The
exercise reflected the team spirit and dedication of each employee,
which are crucial to the success of the award-winning Studio
City.
The record-breaking achievement was kicked off
by the icons that represent each of the world’s first entertainment
offerings of the resort, including the world famous illusionist
Franz Harary from “The House of Magic”, Batman from Batman Dark
Flight, and world-renowned characters from Warner Bros.’ DC Comics,
Hanna-Barbera Productions and Looney-Tunes entertainment franchises
from the Warner Bros. Fun Zone.
“One year ago, Studio City opened its doors to
the world and started a brand new page in the Entertainment history
of Macau. It brings to the city some of the most dazzling and
innovative entertainment offerings ever seen in the region,”
Mr. Lawrence Ho, Chairman and Chief Executive Officer of
Melco Crown Entertainment said, “Studio City truly
showcases our unwavering commitment to support the Macau
Government’s vision of building Macau into a World Center of
Tourism and Leisure.”
“We are very proud of the success we have
achieved so far, and I believe that the first anniversary of Studio
City is a significant milestone not only for the resort but Macau
as a whole. We would like to express our gratitude and appreciation
to the Macau Government, our dedicated employees, and the local
community for playing integral roles to the resort’s achievements.
We intend to continue enhancing our non-gaming amenities to attract
more travelers to Macau from all over the world.”
Ms. Maria Helena de Senna Fernandes,
Director of the Macau Government Tourism Office (MGTO),
said, “The opening of Studio City in October 2015 has brought to
Macau many ‘world’s first’ entertainment offerings, such as the
Golden Reel, Batman Dark Flight, The House of Magic and Warner
Bros. Fun Zone. These offerings appeal to a wide base of consumers
and contribute to the diversification of the Macau tourism
industry. The Macau SAR Government’s close collaboration with the
gaming industry has enabled a sustainable development of the city’s
tourism. We have seen a steady increase in the number of visitors
and average stay time. The number of overnight visitors has
exceeded the number of same-day visitors for three consecutive
months, from June to August this year. Studio City has garnered
acclaimed international recognitions in just one year of
operations. In celebrating Studio City’s first anniversary, I would
like to congratulate Melco Crown Entertainment on the resort’s
remarkable success to put Macau on the global map of entertainment,
and to further reinforce Macau’s reputation as the World Center of
Tourism and Leisure.”
To celebrate the first anniversary of Studio
City, guests are invited to enjoy a slew of promotions and
surprises exclusively presented by Studio City, from now until
November 15, 2016:
- Warner Bros. Fun Zone Characters Parade Show -
Looney Tunes characters will fill The Boulevard at Studio City with
laughter by hosting a fun-filled parade and a stage show. Don’t
miss their exciting performance!
- Batman on the Streets - Get your smartphones
and cameras ready as the superhero of Batman Dark Flight emerges
from Times Square Macau!
- Golden Reel – Free Anniversary Photo - Enjoy
the panoramic views from the world’s first figure-8 Ferris wheel.
Get a free limited-edition 2R-size photo* upon purchase of 4
tickets or more.
- The House of Magic – 50% off Second Ticket -
Enjoy 50%* off the second ticket and receive a pair of
commemorative 3D glasses.
- Warner Bros. Fun Zone – Free Anniversary Sticker Set
- The first 100 kids to visit each day will receive a free
set of limited edition Warner Bros. Fun Zone stickers.
- Batman Dark Flight – Souvenir Tote Bag - The
first 100 paying guests each day will get a limited edition Batman
tote bag.
- Non-stop Surprises for Your Dining Pleasure -
Savor a range of anniversary set menus for two for only MOP1,111 at
our signature restaurants Pearl Dragon, Trattoria Il Mulino and
Hide Yamamoto.
- 1st anniversary Retail Double Rewards
– Get rewarded when your spending reaches a
designated amount at the participating outlets of The Boulevard at
Studio City. Dazzling rewards includes shopping vouchers up
to $30,000, beauty products from Studio Beauty by T Galleria and
hotel stay at our awe-inspiring hotels.
(*Terms and conditions apply)
Safe Harbor Statement
This press release contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. The Company may also make written or oral forward-looking
statements in its periodic reports to the U.S. Securities and
Exchange Commission (the “SEC”), in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
statements about the Company’s beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties, and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. These factors include, but are not
limited to, (i) growth of the gaming market and visitation in Macau
and the Philippines, (ii) capital and credit market volatility,
(iii) local and global economic conditions, (iv) our anticipated
growth strategies, (v) gaming authority and other governmental
approvals and regulations, and (vi) our future business
development, results of operations and financial condition. In some
cases, forward-looking statements can be identified by words or
phrases such as “may”, “will”, “expect”, “anticipate”, “target”,
“aim”, “estimate”, “intend”, “plan”, “believe”, “potential”,
“continue”, “is/are likely to” or other similar expressions.
Further information regarding these and other risks, uncertainties
or factors is included in the Company’s filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company undertakes no duty to update
such information, except as required under applicable law.
About Melco Crown Entertainment
Limited
Melco Crown Entertainment, with its American
depositary shares listed on the NASDAQ Global Select Market
(NASDAQ:MPEL), is a developer, owner and operator of casino gaming
and entertainment casino resort facilities in Asia. Melco Crown
Entertainment currently operates Altira Macau
(www.altiramacau.com), a casino hotel located at Taipa, Macau and
City of Dreams (www.cityofdreamsmacau.com), an integrated urban
casino resort located in Cotai, Macau. Melco Crown Entertainment’s
business also includes the Mocha Clubs (www.mochaclubs.com), which
comprise the largest non-casino based operations of electronic
gaming machines in Macau. The Company also majority owns and
operates Studio City (www.studiocity-macau.com), a
cinematically-themed integrated entertainment, retail and gaming
resort in Cotai, Macau. In the Philippines, Melco Crown
(Philippines) Resorts Corporation’s subsidiary, MCE Leisure
(Philippines) Corporation, currently operates and manages City of
Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail
and entertainment integrated resort in the Entertainment City
complex in Manila. For more information about Melco Crown
Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment is strongly supported
by its single largest shareholder, Melco International Development
Limited (“Melco”) and its other major shareholder,
Crown Resorts Limited (“Crown”). Melco is a listed
company on the Main Board of The Stock Exchange of Hong Kong
Limited and is substantially owned and led by Mr. Lawrence Ho, who
is the Chairman, Executive Director and Chief Executive Officer of
Melco Crown Entertainment. Crown is a top-100 company listed on the
Australian Securities Exchange and led by Mr. James Packer, who is
the Deputy Chairman and a Non-executive Director of Melco Crown
Entertainment.
About Studio City
Studio City is set to take Macau’s entertainment
destination proposition to unprecedented new levels, by providing a
‘next generation’ of outstanding entertainment-driven leisure
destination experiences that will help the territory’s evolution
into a truly international tourism center.
The Hollywood-themed studio-concept resort is a
thrilling new cinematic inspired entertainment and leisure
destination and is designed to be the most diversified
entertainment offering in Macau. Ideally located on Cotai, close to
the Lotus Bridge immigration point connecting Hengqin Island and a
future station-point for the Macau Light Rapid Transit, Studio City
will deliver more world-class entertainment amenities than any
integrated resort in the market.
Studio City’s stunning Art Deco facade includes
the “Golden Reel”, the world’s highest figure-8 Ferris wheel which
straddles the resort’s two-tower hotel at a height of some 130
meters. The integrated resort will provide the ultimate in
sophisticated leisure entertainment, hotel, retail, dining and
lifestyle experiences.
The resort’s innovative entertainment offerings
include “Studio City Event Center”, a 5,000-seat multi-purpose
entertainment center designed to host live concerts, theatrical and
sporting events; and “Studio 8”, a 300-seat live-audience TV
broadcast studio for reality and game-show productions distributed
in the Asia region. The entertainment experiences also include a
magic theater “The House of Magic” and a Warner Bros. Batman-themed
4D flight simulation “Batman Dark Flight”, a 40,000-square-foot
family entertainment center “Warner Bros. Fun Zone” for kids filled
with Warner Bros.’ and DC Comics’ franchise characters and
play-rides, together with “Pacha Macau” which will bring
Ibiza-style nightlife to Macau.
Studio City is destined to deliver an
unparalleled leisure entertainment and hospitality experience,
strengthening the depth and diversity of Macau’s leisure, business
and tourism proposition as a leading visitor destination in
Asia.
Studio City – This is
Entertainment.
For further information on Studio City, please
visit: www.studiocity-macau.com, follow us on Sina Weibo at
www.weibo.com/studiocity and like us on Facebook at
http://www.facebook.com/studiocitymacau. For our latest press
releases, visuals and multimedia, please visit:
http://www.studiocitymacaumedia.com
For media inquiries, please
contact:
Louisa
WongTel: +853 8868 7554 Email:
louisawong@melco-crown.com |
|
Nini Liu
Tel: +853 8868 7316 Email: niniliu@melco-crown.com |
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