Jamba Juice to Open Innovative Concept Store in Pasadena
November 16 2015 - 8:30AM
Business Wire
Jamba® Plans to Open “Old Town Café” as
Learning Lab and Innovation Driver
Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand
and leading retailer of freshly squeezed juice announced today its
plans to offer consumers in Pasadena a truly different retail
experience with the pending launch of a state-of-the-art Jamba
Juice concept store. The store will be unlike any of the Company’s
other 850+ retail outlets in that it will feature a sleek
interactive bar area, a modern test kitchen, a spacious
wifi-enabled seating area, and other innovative concepts.
Set in the heart of the historic Old Town section of Pasadena,
the Jamba Concept Store will serve as a learning lab in which Jamba
will create and test new food and beverage concepts with the
ability to obtain real-time feedback from the store’s customers. In
addition to culinary exploration, the Concept Store will be used to
pilot innovative solutions that will benefit Jamba stores across
the system.
“The Jamba Concept Store will allow us to push the boundaries of
the brand and enable us to innovate in three key areas: product
development, technology and the customer experience,” said James D.
White, chairman, president and CEO, Jamba Juice. “The key to
capturing today’s consumers is to provide them with unique and
memorable retail experiences. The Concept Store’s interactive bar,
test kitchen and other innovative elements will be unique to
anything customers have experienced in the industry.”
The Jamba Concept Store will be located at 8798 64 East Colorado
Boulevard, a high-traffic area in Pasadena’s historic Old Town
district. The Grand Opening is set for late January, 2016.
About Jamba
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of
better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices
and juice blends, hot teas, and a variety of food items including
hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™,
baked goods, and snacks. As of September 29, 2015, there were 814
Jamba® stores system-wide in the United States, of which 720 are
franchise-operated stores, and 94 are Company-owned. Jamba is a
proud sponsor of "Team Up for a Healthy America" in the fight
against childhood obesity and encourages fans to join the Team Up
community of celebrities, athletes, and other leaders committed to
getting kids active and involved at www.myhealthpledge.com. Fans of
Jamba Juice can find out more about Jamba Juice's locations as well
as specific offerings and promotions by visiting the Jamba Juice
website at www.JambaJuice.com or by contacting Jamba's Guest
Services team at 1-866-4R-FRUIT (473-7848).
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version on businesswire.com: http://www.businesswire.com/news/home/20151116005736/en/
Jamba, Inc.Mike Fuccillo, 510-596-0100, ext. 7Dir. Corporate
Communicationsmfuccillo@jambajuice.com
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