BEND, Ore., Oct. 4, 2016 /PRNewswire/ -- Hydro Flask,
the award-winning leader in high-performance, insulated stainless
steel flasks now in the Housewares segment of Helen of Troy Limited
(NASDAQ, NM: HELE), is excited to announce the launch of My Hydro™,
a first-of-its-kind bottle customization program. Beginning
Monday, October 3rd,
consumers can visit https://myhydro.hydroflask.com/ to create a
customized Hydro Flask that is uniquely their own. With color
combos ranging from quiet and calm to bold and bright, My Hydro is
a refreshing new way to show your true colors.
The My Hydro collection includes seven Wide Mouth bottle sizes
ranging from 12 oz up to 64 oz. Consumers will have the ability to
select from more than 183,000 unique color combinations by choosing
one of 14 colors for the strap, cap, bottle and My Hydro exclusive
silicone boot. MSRP ranges from $34 -
$78.
"We're excited to launch this first-of-its-kind bottle
customization program," said Hydro Flask Vice President of Product
David Visnack. "Consumers can now
build their own unique Hydro Flask through color combinations that
resonate with them individually, creating a bottle that expresses
their style and inspires them in their daily activities."
My Hydro bottles are compatible with the brand's Flex Cap, which
offers ultimate portability and insulation, as well as the Hydro
Flip™ lid for easy sipping with both hot and cold drinks. All My
Hydro products feature TempShield™ double wall insulation and 18/8
pro-grade stainless steel construction to ensure cold drinks stay
icy cold and hot drinks remain piping hot.
Since the company's beginning in 2009, Hydro Flask has
maintained its dedication to insulated products and continued
innovation. By providing uniquely refreshing experiences for
consumers, Hydro Flask has grown into the number one over-all
American hydration brand.
About Hydro Flask
Hydro Flask is the award-winning
leader in high-performance, insulated stainless steel beverage and
food flasks. Founded in 2009 in Bend,
Oregon, Hydro Flask is committed to bringing customers
Unexpected Refreshment™ each and every time through the unique
combination of temperature, taste and transport. Every bottle
features the company's TempShield™ double wall insulation to keep
beverages at the desired temperature, 18/8 pro-grade stainless
steel to ensure pure and refreshing taste, and durable powder coat
and ergonomic design for the ultimate in transport. Hydro Flasks
are stylish, BPA-free, recyclable, and backed by a lifetime
warranty. Learn more about Hydro Flask and their mission to save
the world from lukewarm at https://www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited is a
leading global consumer products company offering creative
solutions for its customers through a strong portfolio of
well-recognized and widely-trusted brands, including OXO®, OXO
Tot®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®,
Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®,
Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr.
David Williams, and Dr. Whitaker®.
All trademarks herein belong to Helen of Troy Limited (or its
affiliates) and/or are used under license from their respective
licensors. For more information about Helen of Troy Limited,
please visit www.hotus.com.
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SOURCE Hydro Flask