CHICAGO, March 7, 2015 /PRNewswire/ -- In a
significant move, the award-winning brand OXO, recognized worldwide
for its OXO Good Grips products, announces the introduction of a
premium line of kitchen electrics to the categories of products
offered. The Kitchen Electrics line, called OXO On™, comprises
eight individual, intelligent appliances including toasters, coffee
makers, a coffee grinder, electric kettle, immersion blender and
hand mixer. The line, initially launching in the U.S., offers
several never-before-seen features as well as thoughtful design
elements and Universal Design, two hallmarks for which the brand is
recognized and credited as a leader. Some of the unique features of
the line include intuitive interfaces, innovative digital controls
and backlit LED displays. OXO On appliances provide the simplicity,
functionality and thoughtfulness consumers have come to expect from
the brand, all with the touch of a button. The line is expected to
arrive at retail stores in the 4th quarter of 2015. OXO makes up
the housewares segment of Helen of Troy Limited (NASDAQ, NM:
HELE), designer, developer and worldwide marketer of brand-name
housewares, healthcare/home environment and personal care consumer
products.
The initial launch includes eight items under the OXO On
collection: a 9-cup coffee maker, 12-cup coffee maker, conical burr
coffee grinder with integrated scale, cordless glass electric
kettle, 2-slice motorized toaster, 4-slice motorized toaster,
illuminating digital hand mixer, and illuminating digital immersion
blender. The sleek line features mainly stainless steel and
black styling, in keeping with the clean look of OXO.
"We are delighted to introduce OXO On at the International Home
& Housewares Show," stated Alex
Lee, President of OXO. "This launch is the culmination of
more than two and a half years of research and development efforts.
Our goal was to take the design philosophy and processes we've
developed over the past 25 years and apply them to the small
kitchen electric appliance category. We are offering an intuitive,
easy-to-use line that gives great performance results. People often
ask what the 'OXO factor' is when looking at a product. OXO On is
in keeping with what OXO is all about – the consumer – and has the
type of features consumers have come to expect from our brand."
"This introduction is highly consistent with the strategic plan
for Helen of Troy, which includes accelerating organic growth,"
commented Julien Mininberg, CEO of
Helen of Troy Limited. "OXO On represents yet another example of
expanding into adjacencies, exactly the kind of launch that propels
us forward. For 25 years, OXO has been a consistent leader, with
entering new categories a key element of its exciting powerhouse
growth and development of the brand into what it is today."
The eight items in the initial launch include:
Barista Brain 9-Cup Coffee Brewing
System
Microprocessor-controlled brew cycle makes 2-9 cups
of coffee. The boiler heats up water to the industry standard
temperature, as defined by the Specialty Coffee Association of
America, for brewing coffee and then pumps it in timed cycles over
to the brew basket for optimum coffee extraction. Easily makes one
single mug of coffee.
Suggested Retail Price: $199.99
Barista Brain 12-Cup Coffee Brewing
System
Microprocessor-controlled brew cycle makes 4-12 cups
of coffee. Water is heated up in the removable borosilicate glass
kettle to the industry standard temperature, as defined by the
Specialty Coffee Association of America, then uniquely transported
through a precision pump over to the brew basket in measured cycles
to extract rich flavors and aromas from coffee beans. The removable
glass kettle heats water for tea and other hot beverages as well.
Suggested Retail Price: $299.99
Barista Brain Conical Burr Coffee Grinder with Integrated
Scale
Built-in digital scale is unique to ensure a precise
weight of ground coffee with preset grams to cups programming. The
Grinder has settings that also be used to fine tune personal
preferences. Durable stainless steel conical burr grinds beans
uniformly for optimal brewing of any type, from French press to
espresso. Other thoughtful features include mess-free grinding with
reduced coffee static.
Suggested Retail Price: $199.99
Clarity Cordless Glass Electric Kettle
Kettle is
constructed from durable borosilicate glass which automatically
heats up to 1.75 L of water to boiling temperature faster than a
microwave and more safely than the stovetop. Illuminated LED power
switch automatically turns off when water boils. Kettle has a
removable stainless steel filter, a soft-open lid to control the
release of steam and prevent splattering, and convenient
measurement markings.
Suggested Retail Price: $89.99
Bright Illuminating Digital Hand Mixer
Soft-glow LED
headlight illuminates so bakers can better see into a bowl and
monitor mixing progress. Powerful but quiet DC motor self-adjusts
like cruise control to consistently work at one of six digital
speeds, even as batter thickens. Beaters compactly store on board
and dough hooks are included.
Suggested Retail Price: $79.99
Illuminating Digital Immersion Blender
Also has unique
soft-glow LED headlight to illuminate a pot to monitor soup, sauce
or smoothie consistency. The Blender features six digital speeds,
from delicate to powerful, with a DC motor to ensure consistent
speed, similar to the hand mixer. Silicone covered stem and nylon
head protect cookware from dents and scratches. 3-Cup Blender
Beaker included and comes with a lid to serve or store for
later.
Suggested Retail Price: $89.99
Up to You 2-Slice and 4-Slice Motorized Toasters
Up
and down buttons work with the quiet motorized elevator to gently
lower and raise bread. A special "Take-A-Peek" feature allows users
to check the toasting progress without stopping or restarting the
cycle. The backlit LED interfaces on the 4-Slice Toaster work
independently. Removable crumb tray was designed with extra-high
walls and toaster slots are generous and self-centering to
accommodate all types of bread thicknesses. Toasters have 9
darkness settings to help deliver perfect toast to suit every
user's preference.
Suggested Retail Price 2-Slice: $99.99
Suggested Retail price 4-Slice: $159.99
About OXO:
Founded in 1990 on the concept of Universal
Design, OXO's mission is to create consumer household products that
ease the tasks of everyday life for the widest range of users
possible. Since the original 15 items were introduced, the OXO
collection has grown to more than 900 strong, covering areas for
cooking, cleaning, gardening, storing, organizing and baby. Today
OXO Good Grips products are sold in 78 countries and are included
in the permanent collections of numerous museums. The company has
won more than 100 design and business awards worldwide. OXO is very
frequently used as a case study on how a well-executed Universal
Design philosophy can be a successful business strategy.
About Helen of Troy Limited:
Helen of Troy
Limited is a leading global consumer products company offering
creative solutions for its customers through a strong portfolio of
well-recognized and widely-trusted brands,
including: Housewares: OXO®, Good Grips®, Soft Works®,
OXO tot® and OXO Steel®; Healthcare/Home
Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®,
Stinger®, Duracraft® and SoftHeat®; and Personal
Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty
Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed
Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Company recently
acquired Healthy Directions, a U.S. market leader
in premium doctor-branded vitamins, minerals and supplements, as
well as other health products sold directly to consumers. The
Honeywell® trademark is used under license from Honeywell
International Inc. The Vicks®, Braun®, Febreze® and Vidal
Sassoon® trademarks are used under license from The Procter
& Gamble Company. The Revlon® trademark is used under license
from Revlon Consumer Products Corporation. The Bed Head®
trademark is used under license from Unilever PLC. The Dr.
Scholl's® trademark is used under license from MSD Consumer
Care, Inc.
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SOURCE OXO