Huntington Bank Continues Most Popular Ad Campaign in Its History with TV and Radio Commercials
June 10 2015 - 6:00AM
Business Wire
Ads bring back duo of actors that challenge
“banking as usual”
Huntington brings back the Hall of Banking in a new series of
brand advertising now on television and radio stations in its
markets. Building on the tremendous success from last year’s
campaign, the new ads continue to challenge “banking as usual” by
showing how Huntington is different than other banks.
The ads once again feature a Huntington Banker teaching a
traditional banker the better way to serve customers. In a survey
of consumers by the global research firm, TNS, last year’s ads with
the same actors generated greater positive feelings, or
favorability, than ads from Huntington’s competitors within their
markets.
“The ads illustrate how we listen to our customers,” said Mary
Navarro, director of retail and business banking. “Customers said
they needed more time to make deposits, and so we made changes. If
our customers make a deposit by midnight at one of our ATMs or
through our Mobile App, it gets credited that same business day. We
call it All Day DepositSM. We’re the only bank we know of that
offers this up to midnight cut-off for ATM and Mobile. Other banks
have arbitrary cut-off times prior to the day’s end.”
The All Day DepositSM ad illustrates the frustration of rushing
to make a deposit with a customer in a hamster wheel trying to get
to the bank on time. “It is funny because we have all felt that way
at times. That’s why we rolled out All Day DepositSM, so customers
have more time to make a deposit,” added Navarro.
Huntington estimates that more than one million of their
consumer customers and 100,000 business customers have benefited
from the service since it was introduced in July 2014—with all
deposits, customers need to consult their Funds Availability
Policy, because the deposits may not be immediately available.
Other innovative products and services in the ads include:
- Free Transfers. Huntington does
not charge customers to have their own funds moved from their
savings account1 to cover an overdraft. Most other banks charge
their customers between $8 and $12 to transfer the funds.
- Small Business Lending.
Huntington is committed to small business and made more SBA loans
than any other bank in the country in 20142.
In July, Huntington will be launching an additional spot
featuring its VoiceTM Credit Card. The VoiceTM Credit Card lets
customers choose their own triple rewards spending category rather
than force them into a category they might not want.3
The commercials can be viewed at
www.youtube.com/user/HuntingtonBank
About TNS
TNS advises clients on specific growth strategies around new
market entry, innovation, brand switching and stakeholder
management, based on long-established expertise and market-leading
solutions. With a presence in over 90 countries, TNS has more
conversations with the world’s consumers than anyone else and
understands individual human behaviors and attitudes across every
cultural, economic and political region of the world.
Please visit www.tnsglobal.com for more information.
About Huntington
Huntington Bancshares Incorporated (NASDAQ: HBAN) is a $68
billion asset regional bank holding company headquartered in
Columbus, Ohio, with a network of more than 700 branches and almost
1,500 ATMs across six Midwestern states. Founded in 1866, The
Huntington National Bank and its affiliates provide consumer, small
business, commercial, treasury management, wealth management,
brokerage, trust, and insurance services. Huntington also provides
auto dealer, equipment finance, national settlement and capital
market services that extend beyond its core states. Visit
huntington.com for more information.
Member FDIC. The logo mark and Huntington® and Voice Credit
Card® are federally registered service marks of Huntington
Bancshares
__________________________________________
1 Regulations limit the number of transfers from a savings
account per statement cycle.2 Huntington was the #1 SBA 7(a) lender
in the nation in the number of loans as of September 30, 2014. U.S.
Small Business Administration fiscal year-end.3 The Voice Credit
Card gives you the choice between rewards, up to $2000 per quarter,
or a lower purchase APR. Earn 1X rewards on all purchases.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150610005153/en/
HuntingtonJacqueline Ramsay,
614-480-5415Jacqueline.Ramsay@Huntington.com
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