National Media Chooses Rocket Fuel’s Programmatic Marketing Platform to Engage Right-Leaning Voters
April 21 2016 - 8:00AM
Business Wire
National Media Research Planning and Placement,
one of the largest and most successful Republican communications
agencies, to run its clients’ campaigns using Rocket Fuel’s Moment
Scoring™ technology
Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today announced that National Media Research
Planning and Placement (NMRPP) will be powering its 2016 campaigns
through Rocket Fuel’s Programmatic Marketing Platform.
As one of the nation’s largest and most successful Republican
communications planning and implementation agencies, National
Media, which represents candidates, committees, PACs, and
corporations, is expected to run a significant percentage of its
digital media through Rocket Fuel’s Programmatic Marketing
Platform, taking advantage of the company’s powerful Moment
Scoring™ technology to engage and influence voters throughout this
election cycle.
“To amplify their message and connect with voters across the
country, political campaigns are using programmatic marketing
technology, now more than ever,” said Jaime Bowers, National
Media’s vice president of digital advertising. “We’ve already seen
contests shift very close to election day. Using Rocket Fuel’s
marketing platform, we can quickly reach out and engage voters,
both for candidates and on important conservative issues, in
real-time at the moment when they can best be influenced. This
capability is critical to our effectiveness. Rocket Fuel’s holistic
approach to market through data and media gives us across the board
learnings.”
“This partnership is another important milestone for Rocket
Fuel’s work in the political advocacy space,” said J.C. Medici,
Rocket Fuel’s national director of politics and advocacy. “National
Media is a premier communications agency in Republican politics.
The rigor of their quantitative, research-based approach to
communications makes them a perfect match for Rocket Fuel’s
sophisticated and highly effective programmatic technology. We
couldn’t be more pleased to have this forward-looking agency as a
client.”
Rocket Fuel’s Programmatic Marketing Platform is designed to
drive engagement, persuasion, fundraising, and votes with
comprehensive programmatic video, mobile, display and TV campaigns
for any political entity. Rocket Fuel’s Moment Scoring™ technology
is focused on enhancing political ad campaigns to go beyond just
targeting by determining the right moment to serve an ad to the
right voter, based on the voter’s propensity to take action.
To learn more on how a Rocket Fuel partnership can benefit your
political campaign, go to http://rocketfuel.com/political/.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Rocket Fuel serves
more than 75 of the Ad Age 100, three of the top five agency
holding company trading desks, and partners with some of the
world’s leading CRM platforms, marketing platforms and systems
integrators. Headquartered in Redwood City, California, Rocket Fuel
has over 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160421005503/en/
Rocket Fuel Inc.Kristin Holloway,
650-481-6178pr@rocketfuel.com
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