Rocket Fuel Partners With DISH Media Sales to Bring Programmatic TV to Marketers
October 26 2015 - 9:26AM
Business Wire
Marketers Can Now Target DISH’s Eight Million
Addressable Households with Rocket Fuel’s Moment Scoring to
Optimize the Performance of Linear TV Advertising
Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing
Platform provider, today announced that Programmatic TV is now
available through a new partnership with DISH Media Sales. The
partnership offers marketers the powerful combination of DISH’s
first-ever impression-by-impression programmatic marketplace for
linear TV ad inventory, announced today, with Rocket Fuel’s Moment
Scoring™ to reach consumers through their TVs, the most coveted and
engaging screen for marketers.
“With just four percent of TV budgets going to Programmatic TV
this year, it’s clear that digital marketers have been waiting for
a way to reach consumers in that most critical space -- the living
room -- with high-quality inventory and mass exposure,“ said Monte
Zweben, Interim CEO at Rocket Fuel. “We’re thrilled about this new
partnership with DISH. It’s a new frontier for marketers, who now
can not only extend programmatic optimization via Moment Scoring to
TV, but also take a holistic multi-channel approach in how they
align TV with digital advertising.”
“By partnering with innovators like Rocket Fuel, we’re offering
digital advertisers the opportunity to extend the conversation to
their target consumer on the big screen,” said Adam Gaynor, vice
president of DISH Media Sales. “Our programmatic marketplace
provides brands with the same, in-depth controls they demand across
digital devices, and the same control of impression-by-impression
purchasing.”
With today’s announcement, DISH Media Sales has joined Rocket
Fuel’s Partner Program as a Gold level partner. The partnership
marks Rocket Fuel’s first in Programmatic TV, with additional
partners to be added.
Rocket Fuel’s Programmatic TV extends the company’s desktop,
tablet, and mobile phone channels to the much-coveted TV screen.
With Rocket Fuel’s first-of-its-kind solution, marketers now have a
holistic view across a diversity of devices and screens -- not in
silos like other solutions. Rocket Fuel’s Moment Scoring uses
sophisticated artificial intelligence and its massive big data
architecture to identify influential moments, regardless of channel
and device. This means marketers can distribute spend accordingly
to the highest performing opportunities.
Rocket Fuel’s Programmatic TV offering is currently in beta with
ad inventory from DISH Media Sales available to select Rocket Fuel
customers. The platform will launch broadly to Rocket Fuel’s full
complement of customers in early 2016.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20151026005810/en/
Media Contact:Rocket FuelKristin Holloway,
650-480-7561pr@rocketfuel.com
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