Rocket Fuel Recognized as a Strong Performer in DSP Market
June 03 2015 - 12:26PM
Business Wire
Leading Independent Analyst Firm Noted Rocket
Fuel is “Heavily Committed to Developing ‘Marketing that Learns’
through Artificial Intelligence”
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced that Forrester Research, Inc.
recognized Rocket Fuel as a Strong Performer in the DSP market in
the recently released The Forrester Wave™: Demand-Side Platforms,
Q2 2015 report. Traditionally known for its managed service DSP,
Rocket Fuel believes that its recognition by Forrester reflects the
company’s strength in AI-based media optimization and customer
adoption of its self-service DSP.
“Rocket Fuel’s DSP offers a simplified approach to programmatic,
allowing Search Optics to remain strategic and hands-on with our
media while serving a high volume of clients,” said Alex Meakin,
Sr. Display Manager, Search Optics. “Rocket Fuel’s DSP is easy to
use and intuitive. Most importantly, the combination of AI and
hands-on media management allows us to optimize campaigns to
effectively meet client goals. The AI in Rocket Fuel’s DSP also
provides campaign insights beyond impressions and clicks that offer
clients a better perspective into the campaign’s audiences.”
In Forrester’s Wave report, Rocket Fuel also received the
third-highest score in the Current Offering category, and was cited
for its focus on “providing marketers with an autonomous
programmatic buying platform.” It was also noted for being “heavily
committed to developing ‘marketing that learns’ through artificial
intelligence.”
“With Rocket Fuel’s DSP we have the confidence to let the AI
work its magic and achieve our campaign goals, while we focus on
high-value, advanced analysis for our clients," said Angela Breeze,
Director of Real-Time Trading, ARC, a subsidiary of House of
Kaizen. “The inherent value of Rocket Fuel’s DSP is its ability to
transform data into actionable insights, offering our clients
information that can be used to improve campaigns across all
channels.”
“Rocket Fuel entered the self-service DSP market with a
radically different approach focused on AI-based media optimization
to drive performance, and we are proud to receive the third-highest
score for our current offering,” said Monte Zweben, interim CEO,
Rocket Fuel. “Our placement affirms the strength of our DSP to
fundamentally transform the way advertising campaigns are planned,
managed, and measured. We feel that we are closely aligned with the
Forrester Wave’s vision to help marketers prepare for a
programmatic world. We are well positioned to lead the new
generation of programmatic marketing platforms that extends across
all marketing channels.”
Rocket Fuel’s unique application of AI and Big Data optimizes
campaigns in real time, connecting brands with their customers at
the moment of influence to deliver improved ROI. Rocket Fuel DSP
customers benefit from a rich feature set for flexible machine
learning and tools for improving optimization. Rocket Fuel is
committed to superior client service and empowering customers to be
programmatic marketing leaders. 96 of the Ad Age Top 100
Advertisers have run ad campaigns powered by Rocket Fuel.
Rocket Fuel’s DSP, which is offered either as a managed service
or self-service, serves as the cornerstone of its programmatic
marketing platform. This platform can be delivered as a standalone
offering or easily integrated with other marketing systems and
first-party Data Management Platforms (DMPs), or delivered with our
own market-leading DMP, which was praised in the Forrester report
for its unique tools including site optimization.
Forrester evaluated the technology of several vendors in the
report. Each company was scored on 53 criteria across three
categories: Current Offering, Strategy, and Market Presence.
Download the full Forrester Wave™: Demand-Side Platforms, Q2
2015 report here
http://info.rocketfuel.com/Forrester-DSP-Report.html.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL."
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Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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