Media Alert: Rocket Fuel to Speak at Upcoming Marketing Industry Events in Canada
March 26 2015 - 9:00AM
Business Wire
Will Present on the Future of Programmatic
Video and Destination/Tourism Advertising
Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial
intelligence (AI) advertising and marketing solutions for global
agencies and brands, today announced that ad tech’s pioneering
product and strategy leads, Lindsay Fordham, Director of Product
Marketing, and Chris Lorenzoni, Director of Travel Category
Strategy, will be speaking at upcoming industry marketing events in
Canada.
Marketing Magazine’s Ad-Vantage Programmatic Trading
ConferenceWith digital technology rapidly changing the way ads
are bought and sold, Marketing Magazine is bringing together the
leading decision-makers and digital specialists in the programmatic
market for an inspiring morning of discussions and debates on what
the ad tech industry is facing next.
Rocket Fuel’s Director of Product Marketing, Lindsay Fordham,
will present during the programmatic video panel discussion. The
panelists will discuss factors driving growth for video, and brand
sensitivities such as viewability, transparency, click fraud, and
measurement.
To learn more and view the full agenda, please visit
http://www.marketingmag.ca/microsite/programmatic-trading-conference-2015/.
The Ad-Vantage Programmatic Trading Conference will take place
on March 31, 2015 at Bram and Bluma Appel Salon, 789 Yonge Street,
Toronto, Ontario.
Online RevealedOnline Revealed Canada, the Online
Marketing Conference for Travel Industry Professionals, is
dedicated to providing the tourism industry with innovative digital
marketing strategies. Online Revealed is the go-to event for the
travel and tourism industry in Canada to learn, connect, and be
informed about the ever-evolving world of digital marketing.
Rocket Fuel Director of Travel Category Strategy, Chris
Lorenzoni, will present "Destination Marketing Drives Hotel
Bookings," which explores the symbiotic relationship between
consumer exposure in Destination/Tourism advertising and
Hotel/Online Travel Agencies (OTA) advertising in the digital
space.
To learn more and view the full agenda, please visit
http://www.onlinerevealed.com/agenda/.
Online Revealed will take place March 30 - April 2, 2015 at
InterContinental Toronto Yorkville Hotel, 220 Bloor Street West,
Toronto, Ontario.
IAB X-Series: ProgrammaticIAB X-Series Programmatic is
dedicated to educating marketing, media, and advertising
professionals at an expert level about how brands can leverage the
exciting new opportunities that programmatic media buying
brings.
Lindsay Fordham, Director of Product Marketing, will present
"Branding: The Next Frontier," which will examine the latest
innovations in programmatic branding. Her presentation will also
offer insights into ways marketers can take advantage of new
channels to increase digital media effectiveness while ensuring
media accountability on every screen.
To learn more please visit
http://iabcanada.com/events/x-series-programmatic-2015/.
IAB X-Series will take place April 23, 2015 at TIFF Bell
Lightbox 350 King Street West, Toronto, Ontario.
About Rocket FuelRocket Fuel delivers a leading
programmatic media-buying platform at Big Data scale that harnesses
the power of artificial intelligence (AI) to improve marketing ROI
in digital media across web, mobile, video, and social channels.
Rocket Fuel powers digital advertising and marketing programs
globally for customers in North America, Latin America, Europe, and
APAC. Customers trust Rocket Fuel’s Advertising That Learns®
platform to achieve brand and direct-response objectives in diverse
industries from luxury cars to financial services to retail. Rocket
Fuel currently operates in more than 20 offices worldwide and
trades on the NASDAQ Global Select Market under the ticker symbol
“FUEL.” For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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