SAN FRANCISCO, March 13, 2017 /PRNewswire/
-- StubHub, the world's largest ticket marketplace, and
Bleacher Report, the social voice of sports, today announced a
multi-year, cross-platform content partnership with StubHub serving
as the official event ticketing partner of Bleacher Report in the
U.S.
StubHub will be integrated into Bleacher Report's website and
popular Team Stream mobile app, connecting Bleacher Report's
passionate millennial fan base to StubHub's global inventory of
live events. This will provide fans who are already consuming
Bleacher Report's award-winning sports content with direct links to
tickets on StubHub to easily find and buy tickets for upcoming
events.
"StubHub selected Bleacher Report as our new sports-focused
content partner because of their highly engaged, socially savvy,
and participatory audience," said StubHub Head Global Media and
Distribution David Pierotti. "Bleacher Report connects with the
next generation of sports authorities in a way that complements
StubHub's position as the leading platform for people who embrace
the connection only offered by live experiences."
Rich Calacci, Chief Revenue
Officer of Bleacher Report, added: "Bleacher Report is a millennial
brand that celebrates sports culture and seeks to make sports fun
and entertaining. StubHub, a company whose mission is to connect
people to inspiring event experiences, is a perfect partner in that
regard, and will make it easier for our engaged online and mobile
audiences to experience the sports events that matter to them."
The partnership is effective immediately, and the integration
with StubHub has initially rolled out to various pages within the
Bleacher Report property on desktop and mobile. StubHub link
integration on the B/R app is expected to launch shortly.
The Bleacher Report-StubHub partnership is a natural fit for two
brands that put fans at the center of the experience and are
driving innovation within mobile and social to meet the demand of
younger audiences. Bleacher Report consistently ranks as one of the
top publishers on social media in terms of engagement and Bleacher
Report's Team Stream mobile app is the fastest-growing app among
all sports apps. StubHub apps for Android and iOS, including Apple
Watch and Apple TV, are powerful ways for consumers to explore
upcoming live events and purchase anytime, anywhere.
About StubHub
At StubHub, our mission is simple: help
fans find fun. We connect fans with their favorite teams, shows and
artists and introduce them to the ones they'll love next. As the
largest ticket marketplace in the world, we enable fans to buy and
sell tickets to tens of thousands of events, whenever they want,
through our desktop and mobile experiences, including our StubHub
app for iPhone, iPad, Apple Watch and Android. Offering a superior
fan experience at its core, StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. Our
industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first
live entertainment rewards program, Fan Rewards™. Our business
partners include more than 130 properties in MLB, NBA, NHL, MLS and
NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement.
With the acquisition of Ticketbis in August
2016, throughout the world, StubHub provides the total
end-to-end event going experience. StubHub is an eBay company
(NASDAQ: EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
About Turner
Sports
Turner Sports,
a division of Turner, is an industry leader in the delivery of
premium sports content across all multimedia screens. Turner Sports' television coverage includes the
NBA, Major League Baseball, NCAA Division I Men's Basketball
Championship, ELEAGUE and professional golf. The
company also manages some of the most popular sports destinations
across broadband and mobile platforms including Bleacher Report and
its top-rated Team Stream app, NCAA.com and the
critically acclaimed NCAA March Madness Live suite of
products, PGA.com and the Sports Emmy Award-winning PGA
Championship LIVE, as well as an accompanying collection of mobile
sites and connected device apps. Turner Sports and the NBA
also jointly manage NBA Digital, a robust collection of offerings
including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the
NBA App, NBADLEAGUE.com and WNBA.com.
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SOURCE StubHub