Miami Marlins Leverage Citrix Mobile Workspace Solutions to Transform IT Strategy for New Stadium
September 15 2015 - 8:00AM
Business Wire
Marlins Offer Its Employees Greater Flexibility
and Efficiency While Also Increasing Sales and Improving Customer
Experience
The Miami Marlins are a professional Major League Baseball team
based in Miami, Florida. While constructing their new
state-of-the-art ballpark in 2012, the Marlins leveraged Citrix
solutions to migrate over 450 employees from a co-located, shared
IT environment to the new stadium offering a secure mobile platform
accessible from anywhere, anytime on any device.
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David Enriquez, Senior Director of IT,
Miami Marlins (Photo: Business Wire)
By implementing Citrix Workspace Suite along with NetScaler,
Marlins’ employees moved from office-bound physical desktops and
laptops to a completely mobile workplace in which location is
irrelevant and flexibility and security are key. Employees can now
work anywhere in the stadium or remotely; scouts and interns can
securely access crucial data via tablets, as well as share video
clips and other large files with third parties; and sales agents
can process ticket orders on mobile devices, showing a patron an
actual seating section then processing the order real-time in front
of the guest. In addition, the organization can scale all of these
activities up and down seasonally. Overall, the implementation of
Citrix solutions has created an efficient infrastructure that makes
employees mobile, while also driving increased ticket sales and
improved customer experience for baseball fans.
The key benefits of this Citrix deployment include:
- Mobile Workplace – The ability
to seamlessly relocate hundreds of staff members to the new
ballpark without having to physically move existing infrastructure.
At their previous location, the Marlins’ users were very much tied
to their physical desktops. They were not able to move around the
building or work remotely, unless VPN software was deployed, so the
thought of moving to a new site was a big challenge. During the
transition to a new stadium, by implementing XenDesktop, the
Marlins were able to have employees finish the workday Friday at
Sun Life Stadium and start working at Marlins Park on Monday
morning, continuing with their normal workday routine using nothing
but a WYSE thin client. No new setup or training was
required. This mobility continues on for employees who now
work on a daily basis from anywhere using mobile devices.
- Security – The organization
needed to find a new method to efficiently support a variety of
remote workers from scouts to interns. Scouts faced the problem of
securing their sensitive data and files as well as allowing them to
share very large video clips and other files via email, which was a
constant source of frustration. Interns on the other hand were
prohibited from accessing sensitive information, but still needed
to perform their roles efficiently. To deal with these unique
scenarios, the Marlins chose ShareFile to provide remote workers
with a place to securely store and share data without having to
keep a local copy and XenMobile to ensure tablets and mobile phones
are secure and manageable. In addition, they implemented XenApp to
provision and instantly remove access rights and applications that
are provided to interns on thin clients. By adopting these tools,
the organization’s view toward mobile devices changed from a
security threat to a powerful business tool.
- Sales – A year before the
ballpark opened, the organization began to dramatically improve its
ability to market, sell and process ticket orders wirelessly on
mobile platforms using Citrix technology. Previously, ticket sales
agents had to be in the office to place orders for seats. By
transitioning the sales team to using the Citrix virtual desktop,
sales teams now can access proprietary apps to show a patron an
actual seating section over the phone using GoToMeeting, then bring
them into the stadium real time to show them the same location in
person. This ability to show the customer a 3D image of the park in
advance gives potential ticket buyers a better vision of the
experience, which has led to increased ticket sales.
- Scalability – The Marlins needed
to be able to easily scale resources up and down during the
baseball season for added sales and call center capacity.
Previously, the Marlins would spend weeks planning and deploying a
new, temporary mobile sales office to scale up in capability. With
the ability to auto-provision as needed, the Marlins can now easily
support the additional users during their peak season, without the
need to deploy new equipment or build additional infrastructure.
The time savings is immense as well given that this switch can now
be accomplished in a single day instead of weeks.
- High Availability – The Marlins
built a highly-available infrastructure utilizing an off-site
colocation facility to provide redundancy and business continuity
capabilities. Adding the team’s spring training facility to the
infrastructure enhanced this plan by allowing the movement of
personnel between the two facilities without any disruption in
collaboration or service.
- Improved Customer Service – In
the past, the Marlins required a VPN to be established from the
remote worker’s laptop prior to the help desk gaining access to
provide support remotely. When the VPN was not functional, the only
recourse was to ship the laptop back to the IT department and wait
for it to be repaired. With GoToAssist, the Marlins no longer
require a VPN to provide support, nor any installation ahead of
time. Gaining remote access is far more reliable now and allows the
Marlins IT staff to support remote workers in real-time. This
provides far more flexibility and improved customer service when
support is needed.
Quotes
David Enriquez, Senior Director of IT, Miami Marlins
“After we built the new ballpark in 2012, we were able to
leverage the Citrix virtual desktop environment and migrate
approximately 450 employees to the new ballpark with no loss in
productivity. Without individual PCs to manage, the IT operations
team can focus on ensuring availability of the centralized
environment, which also greatly leverages the team's efforts,
allowing them to maintain, patch, update applications centrally,
and then distribute these to the user base overnight.”
Geir Ramleth, Chief Strategy Officer and SVP & GM,
Workspace Services, Citrix
“We believe workers should be characterized by who they are and
what they need to do – not what device they have or where they need
to go. The Miami Marlins’ use of Citrix solutions is an excellent
example of this, as they designed their facility with the needs of
their workers and customers first, and then built a secure IT
infrastructure that enabled them to address those needs and remain
flexible for the future.”
Related Links
- Video: Visual Tour of Miami Marlins Use
of Technology in New Stadium
- Twitter: @Citrix
- Facebook: Citrix
About Citrix
Citrix (NASDAQ:CTXS) is leading the transition to
software-defining the workplace, uniting virtualization, mobility
management, networking and SaaS solutions to enable new ways for
businesses and people to work better. Citrix solutions power
business mobility through secure, mobile workspaces that provide
people with instant access to apps, desktops, data and
communications on any device, over any network and cloud. With
annual revenue in 2014 of $3.14 billion, Citrix solutions are in
use at more than 400,000 organizations and by over 100 million
users globally. Learn more at www.citrix.com.
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