By Maria Armental 
 

Brokerage firm BGC Partners Inc. again extended its $651 million unsolicited bid for fellow brokerage firm GFI Group Inc. amid a weak response from investors.

The offer, which would have expired at 5 p.m. EST Tuesday, has been pushed to Jan. 6, unless it is extended further, the company noted.

GFI's board last month unanimously rejected BGC's $5.25-a-share offer, instead supporting a bid from Chicago exchange operator CME Group.

As of the close of business Monday, BGC said about 12.4 million shares, or about 10% of those outstanding, had been tendered to the offer.

That's down sharply from the 23.2 million shares that had been tendered at Nov. 19. Funds sometimes opt not to tie up their holdings when they expect tender deadlines to be repeatedly extended.

GFI, a leader broker of credit-default swaps, was founded in 1987 by Michael Gooch, now executive chairman.

BGC, run by Cantor Fitzgerald Chief Executive Howard Lutnick, is the second-largest broker by market capitalization. It holds 13.5% stake in CFI.

Interdealer brokers such as BGC and GFI largely operate as middlemen for banks trading derivatives, bonds and other securities.

Write to Maria Armental at maria.armental@wsj.com

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