Activision Blizzard Announces New Call of Duty® In-Game Purchase to Support Veteran Hiring
December 06 2016 - 4:10PM
Business Wire
More Than 3,100 Veterans Placed in High-Quality
Careers Through In-Game Program To-Date
Activision Blizzard (Nasdaq: ATVI) today announced an expansion
of its in-game program that supports the Call of Duty™ Endowment’s
nationwide effort to help veterans find high-quality careers.
Launching December 6 for PlayStation®4 and coming soon to Xbox One,
the Call of Duty™ Endowment (C.O.D.E.) Courage Personalization Pack
for Call of Duty®: Infinite Warfare, developed by Infinity Ward,
includes a full suite of exclusive content: Weapon Camo and Weapon
Accessory, a Reticle and Emblem, plus an animated Calling Card. All
items show the official colors of the Endowment.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161206006398/en/
The Call of Duty™ Endowment (C.O.D.E.)
Courage Personalization Pack for Call of Duty®: Infinite Warfare,
developed by Infinity Ward (Graphic: Business Wire)
The pack retails for $4.99 in the in-game store and the Sony and
Microsoft online stores. One hundred percent of Activision proceeds
will go directly to the Endowment’s mission to help veterans secure
quality careers when they leave military service. More than 3,100
veterans have been placed in good jobs through the in-game program
to-date.
To celebrate the Courage Personalization Pack, Infinity Ward
also will host a Call of Duty®: Infinite Warfare stream from
Infinity Ward’s studio. The stream, which will include developers,
members of the game’s cast, community members and special guests,
will be broadcast on the Twitch Infinity Ward channel on December 9
beginning at 11:00 a.m. PST.
“Infinity Ward is thrilled to partner with the Endowment to
support getting vets back to work,” said Infinity Ward Studio Head
Dave Stohl. “We’ve poured our hearts into making the incredibly
cool, specially themed C.O.D.E. Courage personalization pack. The
pack features more ways than ever before to help players
demonstrate their charity and show a willingness to help the most
veterans possible as they come home from war and readjust to
civilian life.”
The Endowment is a non-profit, public benefit corporation
co-founded in 2009 by Activision Blizzard CEO Bobby Kotick. With a
mission to identify and fund the best and most effective
employment-focused veteran-serving organizations, the Endowment has
funded over 29,000 job placements to date at an average 2015
cost-per-placement of less than $600, and with a six-month
retention rate of 89 percent. The Endowment’s goal is to place a
total of 50,000 veterans into high-quality jobs by 2019.
“Through our previous mDLC personalization pack and calling card
programs, the Call of Duty community contributed over $1.7 million
to helping the veteran community and placed over 3,100 veterans
into good jobs,” said Dan Goldenberg, Executive Director of the
Call of Duty Endowment. “Employment is vital to providing stability
when transitioning from military to civilian life. Infinity Ward,
Treyarch, Sony and Microsoft continue to be indispensable partners
in this effort, as the in-game program would not be possible
without their generosity and commitment. We are grateful for their
continued support.”
About Activision Blizzard:
Activision Blizzard, Inc., a member of the S&P 500, is the
world's most successful standalone interactive entertainment
company. We delight nearly 500 million monthly active users around
the world through franchises including Activision's Call of
Duty®, Destiny and Skylanders®, Blizzard
Entertainment's World of Warcraft®,
StarCraft®, Diablo®, Hearthstone®: Heroes of
Warcraft™ and Overwatch®, and King's Candy
Crush™, Bubble Witch™, Pet Rescue™ and Farm Heroes™.
The company is one of Fortune’s ʺ100 Best Companies To Work For®.ʺ
Headquartered in Santa Monica, California, Activision
Blizzard has operations throughout the world, and its games
are played in 196 countries. More information about Activision
Blizzard and its products can be found on the company's
website, www.activisionblizzard.com.
About the Call of Duty Endowment:
The Call of Duty Endowment is a non-profit, public benefit
corporation co-founded by Bobby Kotick, CEO of Activision Blizzard.
The Endowment helps veterans find high quality careers by
supporting groups that prepare them for the job market and by
raising awareness of the value vets bring to the workplace. For
more information about the Call of Duty Endowment, please visit
www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20161206006398/en/
Rubenstein CommunicationsLauren Condoluci,
212-843-8493lcondoluci@Rubenstein.com
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