Program welcomes more than 50 new brands and
adds toys and musical equipment categories with the addition of
brands such as NERF, PLAY-DOH and D’Addario
Dash Button boasts accelerated growth in 2016
with brands expanding over 4x faster than 2015
In just the last three months, total Dash
Button orders have grown by 70%, with order frequency doubling and
Dash Button orders now occurring over twice a minute; for many
popular items, more than half of Amazon orders are now made via
Dash Buttons
Prime members have even more choices to easily
order everyday essentials from name brands such as Campbell’s Soup,
Cascade, Clif Bar, D’Addario, Dial Liquid Hand Soap, FIJI Water,
FoodSaver, Pepperidge Farm Goldfish Crackers, Hubert’s Lemonade,
Lavazza, Mentos, Nutiva, Puffs, Quilted Northern, simplehuman,
Trident, V8 Vegetable Juice, and many others
(NASDAQ: AMZN)—Amazon today announced another expansion for Dash
Button (www.amazon.com/dashbutton), adding more than 50 new brands
to the program. Prime members will now find a Dash Button from
brands such as Campbell’s Soup, Cascade, Clif Bar, Dial Liquid Hand
Soap, FIJI Water, FoodSaver, Pepperidge Farm Goldfish Crackers,
Hubert’s Lemonade, Lavazza, Mentos, NERF, Nutiva, PLAY-DOH, Puffs,
Quilted Northern, simplehuman, Trident, V8 Vegetable Juice, and
many others.
Over the last three months, Prime members are increasingly using
Dash Button to order everyday essentials with order frequency
doubling, now taking place over twice a minute. In fact, for
popular items such as a pack of 8 Bounty paper towels and a
30-ounce canister of Maxwell House ground coffee, more than half of
Amazon orders are now made via Dash Button. Also, in just three
months, total Dash Button orders grew by 70%.
New retail categories including musical equipment and toys join
the program, which now offers Prime members over 150 Dash Buttons
representing thousands of products from popular brands. With Dash
Button, customers don’t have to worry about running out of everyday
essentials whether that’s guitar strings for musicians or NERF
darts and PLAY-DOH for kids. When a customer sees supplies running
low, they simply press a Dash Button to order.
“This year we’ve been focused on rapidly growing the Dash Button
program in every dimension. In 2015, we had 29 brands on board and
today we have more than 150 brands across dozens of retail
categories and thousands of products—in just the last six months we
added over four times more brands to the program,” said Daniel
Rausch, Director of Amazon Dash. “Customers love the growing
selection and are increasingly using Dash Button to skip trips to
the store. Three months ago, we were excited to see orders were
occurring once a minute—now, that rate has doubled. Dash Button is
resonating with Prime members and has become an innovative way for
brands to stay connected with their customers, keeping them
supplied with products they count on with the simple press of a
button.”
“The Amazon Dash Button is a huge success for Trojan Brand
Condoms. It literally takes being prepared and protected to a whole
new level, making condom buying as easy as pushing a button. The
unexpected and fun nature of this leading edge technology from
Amazon goes a long way in bringing condoms more into the mainstream
as a normal consumer health product,” said Bruce Weiss, Vice
President of Marketing for Trojan Brand Condoms.
“At Hasbro, we’re always looking for unique ways to connect our
fans with their favorite brands, and we’re thrilled to introduce
for the first time ever, the NERF and PLAY-DOH brands done as
an Amazon Dash Button,” said Jeff Jackson, VP Sales at Hasbro. “The
Amazon Dash Button makes shopping for NERF and PLAY-DOH refills
easy, fast, and fun – ensuring consumers are fully stocked with
their favorite playtime essentials.”
“We know consumers want online ordering that is quick and easy.
The new Amazon Dash Button allows shoppers to stock up on their
favorite Campbell brands with the press of a button,” said Brian
Fischel, Vice President of Diversified Channels at Campbell Soup
Company. “Doorstep delivery is important to the future of shopping
and we are excited for our brands to play a role in this evolving
digital experience.”
Dash Buttons are available to Prime members for $4.99, and
they’re essentially free—with the first order through a Dash
Button, members receive a $4.99 credit to their Amazon account. If
a customer is running low on an everyday essential, they can simply
press a Dash Button to automatically reorder the item at the same
low prices they find sold by Amazon online and with free Prime
shipping. Customers can receive a notification with every order and
can change the product purchased through their Dash Button anytime.
Prime members can order a Dash Button at
www.amazon.com/dashbutton.
Starting today, Prime members will now find the following new
Dash Buttons at amazon.com/dashbutton:
-- Affresh -- Lavazza --
Amoretti Dash Button -- Luminess Air -- Aquaphor Baby -- Mentos --
AZO Bladder Control -- NERF -- AZO Urinary Tract Health -- New
Chapter Bone Strength Calcium -- Balance Bar -- New Chapter
Multivitamins -- Brooklyn Bean -- New Chapter Wholemega Fish Oil --
Brookside Bars -- New Chapter Zyflamend -- Campbell’s Chunky Soup
-- Nutiva -- Campbell’s Soup -- Osteo Bi-Flex -- Cascade -- Persil
-- Clif Bar -- Pepperidge Farm Goldfish Crackers -- CocoaVia --
Pepperidge Farm Milano Cookies -- Culturelle -- PLAY-DOH --
Culturelle Kids -- Plum Organics Mashups -- D'Addario -- Puffs --
Dial -- Quilted Northern Ultra Plush -- Dial Liquid Hand Soap --
Quilted Northern Ultra Soft and Strong -- Dropps Laundry --
Schwarzkopf -- DUDE -- Simplehuman -- Enjoy Life Foods --
SmartyPants -- Estroven -- Supergoop! -- EveryDrop -- Swanson Broth
and Stock -- FIJI Water -- TheraBreath -- FoodSaver -- Trident --
Glade -- TRUE IMAGE -- Hammermill -- V8 +Energy -- Hershey's
Variety Pack -- V8 Vegetable Juice -- Hubert's Lemonade -- Vega
Dash Buttons already available:
-- Ageless La Cure --
Litter Genie -- Air Wick -- L’Oréal Paris Revitalift -- Airborne --
Lysol -- all Laundry Detergent -- Maxwell House -- Amazon Elements
-- MegaRed -- Angel Soft -- Milk Baby by Milk & Co -- Aquaphor
-- Milk by Klim by Milk & Co (men's line) -- Arm & Hammer
Cat Litter -- Move Free Joint Health -- Blue Sky -- Mrs. Meyer’s
Clean Day -- Bounty -- Mucinex -- Brawny -- Nature Valley -- Brita
-- Near East -- Burt’s Bees -- O.N.E. Coconut Water -- Caleb’s Kola
-- Ocean Spray PACt -- Carefree Feminine Liners -- Olay -- Charmin
-- Old Mother Hubbard -- Clorox -- Optimum Nutrition Gold Standard
100% Whey Protein -- Clorox wipes -- Orbit Gum -- Cottonelle --
Orville Redenbacher’s Gourmet Popping Corn -- Dasani -- OxiClean --
David Sunflower Seeds -- Peet's Coffee -- Depend -- Playtex Sport
Tampons -- Derwent -- Pure Leaf Iced Tea -- Digestive Advantage
Probiotic Supplements -- Purina Beyond -- Dixie tableware products
-- Quaker -- Doritos -- Quartet -- Downy -- Quest Nutrition --
Energizer -- Rayovac -- Finish Dishwashing Detergent -- Red Bull --
Gain -- Rid-X Septic Treatment -- Garnier SkinActive -- Schick
Men’s Razors -- Gatorade -- Schick Women’s Razors -- Gerber Formula
-- Schiff Glucosamine -- Gillette -- Seventh Generation -- Glad
trash bags -- Slim Jim -- Green Works -- Smartwater -- Greenies --
Snuggle -- Hansen's Soda -- Solid Gold Pet Food -- Hefty Trash and
Storage Bags -- Stacy’s Pita Chips -- Honest Kids -- Starbucks
Doubleshot Coffee -- Honest Tea -- Stayfree Feminine Pads --
Huggies -- Tide -- Hunt's Tomatoes -- Trojan -- IceBreakers --
Vanity Fair Napkins -- Illy Bottled Coffee -- Vichy -- Illy Coffee
-- vitafusion -- Izze -- Vitamin Water -- Jolie Paris -- Wellness
pet food -- Kraft Mac & Cheese -- Wilson Jones -- La
Roche-Posay -- Wisk Deep Clean Laundry Detergent -- Lärabar -- ZICO
Pure Coconut Water -- L'il Critters Vitamins -- Ziploc
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160628005870/en/
Amazon.com, Inc.Media Hotline,
206-266-7180Amazon-pr@amazon.comwww.amazon.com/pr
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Apr 2023 to Apr 2024