LiveRamp Partners With DigitasLBi to Connect Data for Smarter Media Planning
April 21 2016 - 8:00AM
Business Wire
LiveRamp™, an Acxiom® company, today announced a partnership
with DigitasLBi, a global marketing and technology agency, to fuel
smarter media planning decisions using connected data. DigitasLBi
will leverage LiveRamp’s data connectivity services to link data
from multiple first and third party data sources within
DigitasLBi’s IDIOM™ platform, an insight tool to generate
better media decisions and smarter content and creative
strategy.
“DigitasLBi’s data-inspired approach to campaign planning offers
marketers a significant competitive edge,” said Travis May,
President and GM of LiveRamp. “With better access to data during
the planning process, DigitasLBi clients can now place smarter bets
and develop highly relevant content that truly resonates with
consumers.”
Through the partnership, LiveRamp’s data connectivity services
are used to anonymize and link data from a broad range of data
providers, including Acxiom, comScore, Research Now, and ShareThis.
DigitasLBi clients can also use LiveRamp to anonymize and link
their own offline first-party CRM and sales data for analysis.
Linked data is delivered to DigitasLBi’s IDIOM™ platform, enabling
data scientists to benefit from an extensive, privacy-safe data set
for understanding customer journeys that span multiple channels and
devices over time.
“LiveRamp provides the connectivity we need to bring together
demographic, location, digital exposure, TV viewership,
transaction, and CRM data at the individual level into a secure,
compliant environment for analysis,” said Jason Kodish, Global
Chief Data Scientist for DigitasLBi. “With this level of insight,
we can help clients deliver highly valuable experiences to more
consumers in the market for their products.”
About LiveRamp
LiveRamp connects more than 300 digital marketing platforms and
data providers. By onboarding customer data into the targeting,
measurement, and personalization products developed by our
partners, we help leading brands eliminate data silos and run more
efficient marketing programs. LiveRamp is an Acxiom company,
delivering privacy safe solutions to market and honoring the
best-practices of leading associations including the Digital
Advertising Alliance’s (DAA) ICON and App Choices programs. For
more information, visit www.LiveRamp.com.
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AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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