Association of Chamber of Commerce Executives Inks Exclusive Deal with MyAcxiomPartner.com to Bolster Marketing Capabilities...
August 11 2015 - 9:00AM
Business Wire
Partnership Now Brings Fortune 500-Caliber
Marketing Capabilities to 1,300 ACCE Members and 1.3M
Small-to-Medium Businesses
MyAcxiomPartner.com™, a business division of Acxiom® (NASDAQ:
ACXM), and an easy-to-use self-service portal for small-to-medium
business owners and marketers to build and launch targeted,
multichannel advertising campaigns, has inked an exclusive
agreement with the Association of Chamber of Commerce Executives
(ACCE). The partnership will bring marketing capabilities,
previously available only to Fortune 500 companies, directly to
ACCE’s members and small-to-medium business owners throughout the
U.S.
As part of the relationship, 1,300 ACCE members and 1.3 million
small-to-medium businesses will have access to precise data to
target local consumers who are most inclined to buy certain
products and services. Additionally, through MyAcxiomPartner.com,
members and users will gain access to thousands of pre-built models
to build targeted mailing lists, phone lists or digital campaigns,
and have the ability to execute multichannel mobile and social
campaigns with the publisher of their choice.
“We’ve already seen some of our member chambers successfully
applying this capability across numerous industries and driving
non-dues revenue for their organizations as a result,” said Chris
Mead, senior vice president, ACCE. “Given the value
MyAcxiomPartner.com provides, we also have allocated resources to
support small business owners through their local chambers, so that
they can better understand how to leverage the site and its
capabilities. We’re looking forward to bringing the same growth
opportunities to small-to-medium business across the U.S.”
Jeff Standridge, vice president and head of Acxiom’s small and
medium business strategy, said, “MyAcxiomPartner.com was created
with the goal of combining the power of Acxiom’s enterprise
marketing engine with the ease and flexibility of a self-service
portal to help small-to-medium businesses increase and drive sales.
Business owners throughout the U.S. have seen exponential growth
through MyAcxiomPartner.com, and we are delighted to play a part in
their success.”
www.MyAcxiomPartner.com/ACCE
About ACCE
Established in 1914, ACCE is an association of 7,000 leaders
from 1,300 chambers of commerce, including 93 of the top 100 U.S.
metro areas. The combined membership of ACCE chambers exceeds 1.2
million businesses. Chamber leaders look to ACCE for best
practices, networks and new ideas that will help them advance the
interests of their communities. ACCE recommends successful programs
and strategies, and identifies trends, partners and business models
that show promise. For more information, visit www.acce.org.
About MyAcxiomPartner.com
MyAcxiomPartner is an easy-to-use site powered by Acxiom where
businesses of any size may conveniently order marketing services
that help them find new customers faster, save money, and improve
direct marketing ROI.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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