Brightseed's Co-founder and Chief Operating Officer Joins The
Young Global Leaders Class of 2023
FRANCISCO, March 14, 2023 /PRNewswire-PRWeb/ --
Brightseed, the bioactives company, announced that Co-founder and
COO Sofia Elizondo, has been named a
Young Global Leader (YGL) by the World Economic Forum. Elizondo is
recognized for her contributions in social impact, public health,
sustainable development, responsible entrepreneurship, and women
empowerment in STEM and the life sciences.
The Forum of YGLs is an independent, non-profit foundation that
brings together diverse and dynamic leaders addressing the world's
most pressing problems. The Forum of YGLs works closely with the
World Economic Forum to nurture leadership and foster meaningful
interactions with stakeholders across the globe to create
real-world change for the benefit of all. Elizondo joins nearly 100
of the most promising leaders under the age of 40 who have
demonstrated their commitment to serving society and are launching
ground-breaking initiatives to inspire new ways of driving social
"On behalf of Brightseed, we are proud to have Sofia represent
us as a YGL to build new bridges with like-minded leaders, and
advance the global perspective on more cost-effective and equitable
solutions to restoring human health," said Brightseed's CEO
Jim Flatt from the World Economic
Forum Global Innovators meeting in Geneva. "Sofia is one of those extraordinary
leaders with a rare, blended skillset to drive innovation as a
force for good."
Elizondo's career has been focused on unlocking technology to
enable longer and healthier lives. Prior to Brightseed, she was a
founding member of the Boston Consulting Group's Henderson
Institute, the consulting firm's think tank on the future of
business innovation. Elizondo also served as a Special Advisor to
the United Nations, working with the UN Global Compact to develop
global corporate sustainability standards released at the 2011
World Economic Forum in Davos.
Last fall, Elizondo participated in the White House Conference on
Hunger, Nutrition and Health to discuss how bioactive compound
discovery can accelerate an evidence-based approach to food as
medicine, nutrition supplementation and help inform dietary
guidelines around bioactives in the future.
"I'm honored and humbled to join the Forum of Young Global
Leaders and expand the ways in which I can give back to the global
community at scale," said Elizondo. "When Jim Flatt, Lee Chae and I started Brightseed, we did so
with the explicit objective of building a company that would have a
positive impact on social and planetary health. I'm eager to learn
from my YGL peers and uncover new opportunities to shift the
healthcare model away from disease treatment and towards the
promotion of natural resilience."
Elizondo holds a BA in Philosophy, Politics and Economics from
the University of Pennsylvania and an
MBA from the Stanford Graduate School of Business. She has recently
been named one of Entrepreneur's 100 Women of Influence, Inc.
Magazine's Top 100 Female Founders, and an Extraordinary leader in
Health by Newsweek en Español.
Brightseed is a pioneer in biosciences and artificial intelligence
(A.I.) that illuminates nature to restore human health.
Brightseed's proprietary A.I., Forager®, accelerates bioactive
discovery, biological validation and ingredient formulation from
years to months, rapidly revealing new connections between nature
and humanity. Through Forager® and clinical evaluation, Brightseed
partners with organizations across the consumer health continuum to
offer insight into the world of bioactives and health solutions.
Visit http://www.brightseedbio.com to learn more.
Serene Buckley, Brightseed, 1 4158913838,