Blinkx Plc RhythmOne Partnership with DataXu
September 24 2015 - 2:01AM
RNS Non-Regulatory
TIDMBLNX
Blinkx Plc
24 September 2015
RhythmOne Executes Technology Partnership with DataXu
RhythmOne integrates the RhythmMax Unified Programmatic Platform
with DataXu's Demand Side Platform, to Strengthen and Accelerate
its End-to-End Programmatic Offering for Advertisers
SAN FRANCISCO, CALIF. - September 24, 2015 - RhythmOne ("1R" or
"the Company"), a technology-enabled media company that connects
audiences with brands through premium content across devices, today
announces a partnership with DataXu to integrate the Company's
programmatic platform, RhythmMax, into DataXu's Demand Side
Platform (DSP).
DataXu's platform features a suite of user-friendly media
planning and buying applications built on a real-time machine
learning and predictive analytics engine enabling marketers to
strategically plan, execute and optimize their media investments.
The recent Forrester DSP Wave report recognized the DataXu Platform
as the "strongest current offering" and for having the "most unique
tool for helping marketers plan offline and online investments at
the most granular level."
In addition to a broad supply footprint of unified, unique and
uniformly pre-filtered inventory - with a core focus on mobile,
video and rich media - the RhythmMax platform is unique in its
approach to traffic filtering and quality assurance. Its
patent-pending brand safety technology, RhythmGuard, blocks
fraudulent or suspicious traffic before it reaches the
marketplace.
"RhythmMax's extensive supply footprint consists of owned,
controlled and aggregated audiences," said Dwight Ringdahl, Senior
Vice President of Engineering at RhythmOne. "RhythmGuard verifies
and eliminates fraud at every point across the digital pathway -
domain, publisher, page, user, content and ad-level. Our post-bid
verification technology protects advertisers and ensures that
served domains are verified to be safe before the ad is served.
Through this partnership, Advertisers gain access to one of the
cleanest sources of pre-filtered and verified inventory in the
industry. This integration underscores our programmatic proposition
- to provide the most efficient, brand-safe marketplace for digital
advertising and content distribution. "
"RhythmOne's mission is to provide high-quality, cross-screen
advertising at scale, through a single point of access. RhythmMax,
our unified programmatic platform, will enable the Company to
capture growing demand through automated trading channels and
deliver on the promise of brand-safe, cross-screen advertising at
scale," said Dan Slivjanovski, Chief Marketing Officer at
RhythmOne. "Through this partnership with DataXu, we combine the
strengths of both companies and offer a truly differentiated
offering to our advertisers."
"We are delighted to partner with RhythmOne and complete the
integration of the DataXu platform with RhythmMax. We believe that
the integration of the two platforms brings together the best of
the supply- and demand-side technologies and strengthens both
companies' position as leaders within the advertising ecosystem,"
said Ed Montes, Chief Revenue Officer of DataXu.
For further information please contact:
Analyst and Investor Contact Financial Media Contacts
Dan Slivjanovski Edward Bridges/Charles
(US) 415 655 1450 Palmer
FTI Consulting
(UK) 020 3727 1000
About RhythmOne
RhythmOne is a media technology company that connects audiences
with brands through premium content across devices, at scale. We
work with advertisers, publishers and content providers to offer
fully integrated, cross-screen advertising solutions, spanning
desktop and mobile video, rich media, display, social and native
formats. RhythmOne offers advertisers a significant supply
footprint through both owned and operated web properties and a
network of quality partners. RhythmGuard, our proprietary filtering
technology that screens and qualifies inventory pre-campaign,
eliminates suspicious or fraudulent traffic before it reaches the
advertiser. The sum of these capabilities ensures advertisers
maximize their ROI, with transparent measurement around campaign
effectiveness and attribution. RhythmOne's long-term vision is to
provide the industry's most accountable marketplace for online
advertising.
The Company is headquartered in San Francisco, California with
offices worldwide. For more information please visit
www.rhythmone.com.
About DataXu
DataXu is a petabyte scale marketing cloud that enables
marketers to better understand and engage their customers. Powered
by Active Analytics(TM), the DataXu Marketing Cloud is a suite of
applications that transform big data into better customer
experience - at the speed of life. Our software helps marketers
focus their marketing investments and achieve optimal results
across all available media formats, devices, channels, and buying
modes. With fourteen offices in ten countries, DataXu is powering
the digital transformation of the world's most valuable brands.
Visit www.dataxu.com for more information.
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRASEAFWDFISESU
(END) Dow Jones Newswires
September 24, 2015 02:01 ET (06:01 GMT)
Rhythmone (LSE:RTHM)
Historical Stock Chart
From Apr 2024 to May 2024
Rhythmone (LSE:RTHM)
Historical Stock Chart
From May 2023 to May 2024