Tampax Radiant Aims to Help Reverse Period Miseducation Among Black Women
September 17 2019 - 9:20AM
Business Wire
It’s time to #LiveRadiant – Tampax Radiant
Engages the Black Community and Helps Provide Much Needed Period
Information.
Even in 2019, period myths, miseducation and stigma are limiting
Black women from receiving the information about their bodies, and
their periods, they deserve. In fact, a new study by Tampax Radiant
found 25 percent of African American women who prefer pads said
they prefer them because they were not taught how to use tampons.
Moreover, 2 in 5 African American women wish they started using
tampons sooner in life and 55 percent said additional information
on how to properly use a tampon would be useful.
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“Unsafe, uncomfortable, only for sexually active women. After
talking with women in the Black community across the country, we
saw these are some of the common myths associated with tampons,”
said Melissa Suk, Tampax Associate Brand Director, at Procter &
Gamble. “We found that 42 percent of Black women want to learn more
about their periods from African American media and brands. We knew
we needed to drive change, but in the right way - with the support
of and knowledge from Black women themselves.”
Answering the call to provide information tailored to the
community, Tampax Radiant launched #LiveRadiant – a campaign
curated for Black women by Black women – and tapped menstrual
advocate CeCe Jones-Davis and OB-GYN Dr. Kiarra King to aid in
reversing cultural taboos and reinforce the importance of having
the right information while encouraging the community to have open
and honest dialogue about periods.
“So many women are scared to speak up about their periods,
especially if they’ve been managing menstrual related problems for
years,” affirmed Dr. Kiarra King, OB-GYN. “It is shocking to see
the number of women who come to my practice and either don’t know
how to use tampons, or aren’t considering using tampons because of
incorrect information or myths they’ve heard. I’m a huge proponent
of educating and empowering women so they know their options.”
Tampax Radiant’s commitment to educating and empowering Black
women includes the How to #LiveRadiant Playbook, a digital guide
that provides step-by-step information on how to use tampons and
dispels common myths about periods and period products in the
community so nothing, not even her period, can dim her shine. The
playbook comes to life with illustrations by color-obsessed visual
artist Jade Purple Brown.
“The only way to break down these barriers is to build awareness
of the issue and encourage more Black women to learn, talk, write
and share info about periods and women’s bodies. I am proud to
partner with Tampax Radiant to do just that,” said CeCe
Jones-Davis. Through #LiveRadiant, Tampax Radiant is committed to
meeting Black women where they are, both online and in person, with
a goal of creating safe spaces that remove the limitations that
come with not having the right reproductive information.
For the third year in a row, Tampax Radiant will be heading to
Historically Black Colleges and Universities (HBCU) across the
country to provide interactive educational experiences
conceptualized and executed by HBCU alumnae. The #LiveRadiant HBCU
Tour will be making stops at four HBCU Homecomings, including
Florida A&M University (October 5), Texas Southern University
(October 12), Clark Atlanta University (October 19), and North
Carolina A&T State University (October 26). At each
#LiveRadiant HBCU Tour stop, attendees can learn the facts about
tampons, ask experts CeCe Jones-Davis and Dr. Kiarra King all the
questions they’ve always wanted to know about their body and their
period, and pick up a sample of Tampax Radiant. Tampax Radiant will
also be extending efforts to 14 additional HBCUs to provide access
to period products and tampon education to college students when
they need it most.
To learn more about Tampax Radiant and the #LiveRadiant
campaign, follow @Tampax on Instagram and Twitter. Tampax Radiant
tampons are available in stores across the country and online.
SURVEY METHODOLOGY
MSL conducted 618 interviews of African American women aged
18-35 between August 8-14, 2019 on behalf of Tampax Radiant. The
margin of error is +/-3.9% and higher for subgroups.
ABOUT PROCTER &
GAMBLE
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version on businesswire.com: https://www.businesswire.com/news/home/20190917005672/en/
MSL Talisha Holmes talisha.holmes@mslgroup.com
Procter & Gamble Cheri McMaster mcmaster.ca@pg.com
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